On December 8, 2011, Twitter unleashed a brand-new design and several new features. Twitter is continuing to roll out these major updates for both Twitter.com and its mobile-friendly website. These huge changes are meant to make the social media giant more organized, user-friendly and able to provide more opportunities for businesses and brands to interact with their audiences. If you are unfamiliar with Twitter, please read our article, “Secrets to Twitter Marketing.” Continue reading “Twitter Unveils Brand-New Design and Special Features for Businesses”
Tag: Long Island
Get your Business on the Map by Advertising with “MapToons”
Long Island businesses may be interested advertising with Long Island’s most colorful, creative and informative cartoon maps. MapToons is offering ad placements in unique maps of Long Island areas that can direct residents, newcomers and visitors to your business. These foldable maps provide an overview of certain towns and include a directory listing of participating businesses. For example, the Patchogue map will be mailed directly to all Patchogue residences and businesses. This issue will be released in the spring and 22,000 maps will be distributed. Continue reading “Get your Business on the Map by Advertising with “MapToons””
Anatomy of a Mobile Website
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. Continue reading “Anatomy of a Mobile Website”
Advertise at the Movies
Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The Hunger Games,” “Dr. Seuss’ The Lorax 3D,” “Titanic 3D” and many more. Also, your ad will not only run on the big screen, but in movie theater lobbies, online and on mobile devices as well. NCM Media Networks offers customized, affordable campaigns that can reach any budget and any area that your business is looking to target. Continue reading “Advertise at the Movies”
Advertise with the 2012 Long Island Travel Guide
Local hospitality services, retail stores, attractions or restaurants should look into advertising with the Long Island Convention & Visitors Bureau and Sports Commission’s (LICVB) 2012 Long Island Travel Guide. This annual publication, which will be released in February 2012, is a glossy, four-color publication that serves as the official guide to Long Island’s travel destinations and attractions. This publication attracts those visiting Long Island for vacations, getaway weekends, sporting events, destination weddings and more. Event planners and business executives also use this guide to plan leisure activities around their business events or conventions. The Long Island Travel Guide is divided into five sections: North Shore, South Shore, North Fork and South Fork, plus an island-wide overview of things to see and do on Long Island. Continue reading “Advertise with the 2012 Long Island Travel Guide”
Flash vs YouTube: What to Use When Embedding Videos Into Your Website
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Spotlight on Advertising: FiOS Holiday Advertising
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising. Continue reading “Spotlight on Advertising: FiOS Holiday Advertising”
Google+ Opens its Doors to Businesses
After months of anticipation, Google has finally launched Google Plus Page for Business. Up until last week, Google+ has focused on connecting individual people. However, as of Monday, November 7, Google+ Pages are available worldwide for businesses, global brands, sports teams and celebrities. Continue reading “Google+ Opens its Doors to Businesses”
Spotlight on Advertising: DirecTV Advertising
DirecTV is a national satellite service provider and broadcaster. Since 1994, they have only been capable of selling national ads due to the nature of satellite broadcasting. However, they have now developed a new technology as part of their household-addressable platform that enables regional advertising. Continue reading “Spotlight on Advertising: DirecTV Advertising”
An Overview of Google Business Solutions – The First in a Series of Three Articles
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Continue reading “An Overview of Google Business Solutions – The First in a Series of Three Articles”