Many of us remember the 1989 hit movie Field of Dreams wherein Kevin Costner plays an Iowa corn farmer, hearing voices to “build it and he will come,” builds a baseball diamond and the Chicago Black Sox come to play on the field. This is then followed by thousands of cars appearing out of nowhere to watch as the movie comes to a close. Too often, I have experienced almost the same mentality with clients who have recently started a new business. Continue reading ““If You Build It,” They Won’t Necessarily Come…1/3”
Tag: marketing strategy
“If You Build It,” They Won’t Necessarily Come…2/3
Now that your website is up, you can now turn to putting together some marketing materials. Using your logo, set up and print business cards with your website, e-mail and other contact information on them. You’ll also need to set up letterhead, but more and more businesses are using Word documents and color laser printers to print letters as needed. Continue reading ““If You Build It,” They Won’t Necessarily Come…2/3”
“If You Build It,” They Won’t Necessarily Come…3/3
You are doing everything low cost that you are supposed to do. However, it may not be enough. It may be time to start advertising. For all forms of advertising, it is helpful to ask these questions when developing an advertising campaign: Continue reading ““If You Build It,” They Won’t Necessarily Come…3/3”
Got a Video? Take It Viral
Anyone who has watched the videos of two geeky-looking scientists tossing Mentos mints into Diet Coke bottles would attest to the viral power of video marketing. In three weeks alone, four million people viewed the video produced by Fritz Globe and Stephen Voltz, showing them combine 200 liters of Diet Coke with over 500 Mentos mints. While the videos were not created by either Mentos or Diet Coke, it certainly led to a lot of free publicity for both brands, which would have otherwise cost the two companies millions of dollars in traditional marketing and advertising. Continue reading “Got a Video? Take It Viral”