Marketing is essential for the growth of any business. Even if you offer a top-notch product or service, without sufficient exposure, potential customers may never be aware of what your business has to offer. Unfortunately, many small businesses do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new customers, but if the budget isn’t there, businesses can take advantage of alternative methods. Fortunately, there are many ways to attract new customers without breaking the bank. Here are some tips on where you should be spending your money when dealing with a tight marketing budget. Continue reading “Where Should a Small Business Spend its Marketing Money”
Tag: marketing
Facebook Improves Advertising Options by Adding Behavior-Based Targeting
Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using Facebook Ads, advertisers will now see many different options in the “Audience” section, which can be used to narrow down the Facebook users who will be shown their advertisement. Most of these options, such as Location and Interests, were already available in Facebook’s old targeting system. However, Facebook has unveiled a Behaviors option, which offers advertisers the opportunity to improve campaigns directed at general or narrow target audiences. Behaviors are broken down into eight different categories, with each containing numerous subcategories.
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The Better Method: Direct Mail or Email Marketing?
Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment? Continue reading “The Better Method: Direct Mail or Email Marketing?”
Strategies for Sticking to Your 2014 Business Marketing Resolutions
The New Year is upon us and many businesses are making resolutions for 2014. Including a marketing resolution for your business, can help a business receive the recognition and attention that it deserves. Marketing allows the public to identify what your company has to offer thereby attracting more customers to a product or service. Marketing increases brand awareness/name recognition, breaks companies into new markets, and improves product placement, which ultimately enhances business sales. Continue reading “Strategies for Sticking to Your 2014 Business Marketing Resolutions”
10 Things YOUR website NEEDS to be successful
The internet is now the main way for businesses to gain exposure. It’s an easy and fast way to get found, communicate with clients and bring in new business. This is your first impression- make it count!
When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors that you must consider to gain traffic and build your reputation. Continue reading “10 Things YOUR website NEEDS to be successful”
5 Holiday Marketing Tips
The holiday season is quickly approaching and you are probably wondering how you can sprinkle some holiday flavor into your usual marketing strategy. We’ve created a list of five great tips to help your business leverage the holidays in your marketing strategy: Continue reading “5 Holiday Marketing Tips”
What Are Takeover Emails?
Over the past decade, email blasts have become a very popular tool for small businesses to directly target consumers. Takeover topics are up to you, but our clients generally prefer to send e-newsletters/company announcements or advertisements with calls-to-action. Continue reading “What Are Takeover Emails?”
Using Google+ to Maximize Web Searching
With over 343 million users, Google+ is rapidly changing the landscape of social media, web searching and search engine optimization (SEO). As Google continues to dominate the search engine market, Google+ profiles personalize search results through authorship and social searching techniques. By understanding how Google+ affects web searching through tools such as rel= “author” and Search plus Your World, you can use Google+ to become a leader in your industry and maximize your website’s potential. Continue reading “Using Google+ to Maximize Web Searching”
6 Ways to Improve Your Email Marketing Campaigns
Email marketing (newsletters and promotions) is one of the most powerful and cost effective marketing tools for small to mid-sized businesses. It provides a good segue to convert leads into sales, and they can be completely customized to strengthen your brand. Here are six ways to maximize your email marketing success: Continue reading “6 Ways to Improve Your Email Marketing Campaigns”
A Quick Overview of Facebook Graph Search
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers. Continue reading “A Quick Overview of Facebook Graph Search”