While an average of 66% of Americans use the Internet to find local businesses, your organization could benefit from advertising online with CBS Local Pages. CBS delivers an online outlet for local businesses to create a strong presence online via the websites, search engines and mobile devices to drive awareness, interest and engagement in your organization. CBS Local Pages include business information, a message to your customers, reviews, photos, coupons, offers, maps, directions and more. Also, these pages are also very simple to build, track and update over time. Continue reading “Advertise with CBS Local Pages”
Tag: marketing
How Photo Sharing Sites Can Help Your Business
Photo sharing websites have taken the Web by storm by offering a new medium for individuals and businesses alike to share multimedia and develop their brand. When used properly, photo sharing can bring a human face and creativity to your organization. These sites also provide essential links back to your website or blog, building traffic and enhancing your search engine optimization. Best of all, photo sharing sites are completely free and don’t require a huge time commitment.
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Is Traditional Networking a Waste of Time in 2012?
With the value of social media networking and other Web tools, businesses should develop a multifaceted strategy that places greater emphasis on online networking and business development over traditional in-person networking and trade shows. Continue reading “Is Traditional Networking a Waste of Time in 2012?”
Get your Business on the Map by Advertising with “MapToons”
Long Island businesses may be interested advertising with Long Island’s most colorful, creative and informative cartoon maps. MapToons is offering ad placements in unique maps of Long Island areas that can direct residents, newcomers and visitors to your business. These foldable maps provide an overview of certain towns and include a directory listing of participating businesses. For example, the Patchogue map will be mailed directly to all Patchogue residences and businesses. This issue will be released in the spring and 22,000 maps will be distributed. Continue reading “Get your Business on the Map by Advertising with “MapToons””
Anatomy of a Mobile Website
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. Continue reading “Anatomy of a Mobile Website”
An In-Depth Look into Google AdWords
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and where you want them to appear. Through its various components and special features, Google AdWords allows you to better target potential customers and clients without wasting money in the process. Continue reading “An In-Depth Look into Google AdWords”
Advertise at the Movies
Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The Hunger Games,” “Dr. Seuss’ The Lorax 3D,” “Titanic 3D” and many more. Also, your ad will not only run on the big screen, but in movie theater lobbies, online and on mobile devices as well. NCM Media Networks offers customized, affordable campaigns that can reach any budget and any area that your business is looking to target. Continue reading “Advertise at the Movies”
Advertise with the 2012 Long Island Travel Guide
Local hospitality services, retail stores, attractions or restaurants should look into advertising with the Long Island Convention & Visitors Bureau and Sports Commission’s (LICVB) 2012 Long Island Travel Guide. This annual publication, which will be released in February 2012, is a glossy, four-color publication that serves as the official guide to Long Island’s travel destinations and attractions. This publication attracts those visiting Long Island for vacations, getaway weekends, sporting events, destination weddings and more. Event planners and business executives also use this guide to plan leisure activities around their business events or conventions. The Long Island Travel Guide is divided into five sections: North Shore, South Shore, North Fork and South Fork, plus an island-wide overview of things to see and do on Long Island. Continue reading “Advertise with the 2012 Long Island Travel Guide”
Google+ Opens its Doors to Businesses
After months of anticipation, Google has finally launched Google Plus Page for Business. Up until last week, Google+ has focused on connecting individual people. However, as of Monday, November 7, Google+ Pages are available worldwide for businesses, global brands, sports teams and celebrities. Continue reading “Google+ Opens its Doors to Businesses”
Spotlight on Advertising: DirecTV Advertising
DirecTV is a national satellite service provider and broadcaster. Since 1994, they have only been capable of selling national ads due to the nature of satellite broadcasting. However, they have now developed a new technology as part of their household-addressable platform that enables regional advertising. Continue reading “Spotlight on Advertising: DirecTV Advertising”