I thought it might be helpful to revisit an article I wrote on the “Top 10 Tips for Marketing in a Recession” in January of 2009. While many of the suggestions still apply and I remain optimistic about the long-term prospects for the U.S. economy, I believe that the economy of today is the new normal in the face of a number of economic hurdles, including high unemployment, international financial unrest and a depression in the real estate market. Continue reading “Marketing in a Recession Revisited”
Tag: marketing
Why You Should Take Advantage of Free Submission Websites
Submitting websites, articles, press releases and upcoming events is a great way to attract publicity for your organization and enhance your search engine rankings. To position yourself as an expert, it is crucial to have high-quality content in as many Web locations as possible so your audience will have no trouble finding you. Continue reading “Why You Should Take Advantage of Free Submission Websites”
Marketing with FourSquare
Advertising with Groupon
Groupon is the original group discount outlet that uses grassroots collective purchasing power in an effort to secure 50-90% off deals for its membership. Members subscribe to receive exclusive deals each day from local retailers and service providers. If enough members show interest in the deal, it becomes available for all members to purchase during that day, only. Continue reading “Advertising with Groupon”
Media Relations Primer
Positive, free and consistent publicity is essential to any organization’s public relations and marketing success. Being written about by popular, respected news outlets can be worth far more than a paid advertisement. There are several media relations techniques that can attract valuable press coverage and boost your organization’s credibility and public image. Continue reading “Media Relations Primer”
Cable and FiOS
According to the article, “Pay-TV Subscriber Losses Felt at Cablevision, Dish,” which appeared in the August 10th edition of the Wall Street Journal, declining numbers of video subscribers undercut the improved bottom lines at Cablevision Systems Corp. and Dish Network Corp. These cable operators have been losing video subscribers because of new competition from telecom companies expanding into video, customers opting to cut the cord and watch video on the Web, and lower home sales, which reduce new-customer cable installations. Continue reading “Cable and FiOS”
Google+’s Advanced Technology Addresses Facebook’s Shortcomings
Google recently launched Google+, a new social media giant that has taken the Internet by storm. Although it is still in its field-testing phase and by invitation only, Google+ has reached 10 million users in just 16 days, from June 28 to July 14. This remarkable feat took Twitter a total of 780 days and Facebook 852 days to accomplish. According to the latest official estimate on July 18, Google+ now has over 18 million users. Continue reading “Google+’s Advanced Technology Addresses Facebook’s Shortcomings”
Advertise with Able Newspaper Fall Issues
Although we’re still in the midst of the sizzling summer, Able Newspaper is gearing up for their upcoming fall issues. Able is a newspaper that features news that pertains to people with disabilities, including a calendar of events, columns written by various experts and a variety of informative articles. Continue reading “Advertise with Able Newspaper Fall Issues”
Why Quality Content Reigns Supreme
It has never been more important to create and implement a comprehensive strategy to develop and deploy valuable content as a foundation for your marketing efforts. The quality of your content is what influences your audience’s decision on whether or not to invest their time into viewing your website, articles or advertisements. Continue reading “Why Quality Content Reigns Supreme”
Advertise with The Town of Brookhaven’s Concert “Vets Rock: A Salute to Our Veterans”
JVC Radio Broadcasting Group, comprised of the stations PARTY 105.3, 98.5 LaFiesta, 103.9 WRCN and My Country 96.1, along with the Town of Brookhaven, will be hosting Vets Rock: A Salute to Our Veterans, a country music concert, on Sunday September 18th at the Brookhaven Amphitheatre. Continue reading “Advertise with The Town of Brookhaven’s Concert “Vets Rock: A Salute to Our Veterans””