Client Breakdown: The Types of Clients We Serve

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs. Continue reading “Client Breakdown: The Types of Clients We Serve”

Advertising Spotlight: 2014 MLB Playoffs Package

September is here, meaning the Major League Baseball regular season will soon be coming to an end. The MLB postseason is set to begin September 30th with the Wild Card Playoff games that determine which wild card teams will advance to the Division Series in both the American and National Leagues.  This year, a new team will be crowned the World Series champion as last year’s victor, the Boston Red Sox, will not be in the postseason.  While the playoff field is not set yet, some of the frontrunners in the American League are the Los Angeles Angels of Anaheim, led by Mike Trout; the Baltimore Orioles, featuring Adam Jones; and the Oakland Athletics, with Josh Donaldson. From the National League, the Washington Nationals, featuring Stephen Strasburg; the Los Angeles Dodgers, including Yasiel Puig; and the St. Louis Cardinals, with Adam Wainwright are among the teams that hope to claim the title. Continue reading “Advertising Spotlight: 2014 MLB Playoffs Package”

New York Advertising Spotlight: The US Open

On August 25th, the most prestigious tennis tournament held on American soil will begin play. The US Open, held annually in Queens at the Billie Jean King National Tennis Center, is the final tournament of the four major tournaments that together make up the Grand Slam. The best and brightest names in tennis will compete over the two-week tournament, which will feature five event championships: Men’s and Women’s Singles, Men’s and Women’s Doubles, and Mixed Doubles. Among the the notable players expected to compete in the Men’s events are Roger Federer, Rafael Nadal, and Novak Djokovic. Big names in the Women’s events include Serena Williams, Maria Sharapova, and Li Na. Continue reading “New York Advertising Spotlight: The US Open”

Advertising Spotlight: NFL Football

NFL football, the most popular sport in the United States, is set to begin in just a few short months. The 2014 NFL season will begin with preseason games starting on August 3rd and will kick off the regular season on September 4th. The Seattle Seahawks will try to become the first team since the New England Patriots in 2004 and 2005 to win back-to-back Super Bowl titles. Among the 31 teams who will try to prevent them from doing so are the local New York Giants and New York Jets. The Giants will look to make up for a disappointing season in which they finished 7-9, their first losing season since 2004. The Jets are in a rebuilding phase and were not expected to do well last season, but finished an impressive 8-8, a mark in which they will look to build upon this year.

The NFL typically receives higher ratings than any other sport in the United States, and with two local teams, the New York area is as passionate about the sport as anywhere in the country. Local businesses will have the opportunity to connect with the large viewing audience through television advertising spots from Cablevision. Continue reading “Advertising Spotlight: NFL Football”

New York Advertising Spotlight: Rangers in the Stanley Cup Finals

For the first time since winning the Stanley Cup in 1994, the New York Rangers are headed back to the Stanley Cup Finals. The Rangers defeated the Montreal Canadiens in six games to win the Eastern Conference Finals, and now await the winner of the Western Conference Finals between the Chicago Blackhawks and Los Angeles Kings. The Rangers are led by the likes of Vezina Trophy-winning goaltender Henrik Lundqvist and Martin St. Louis, last year’s leading point scorer in the NHL. These proven stars, with help from emerging leaders such as Derick Brassard, are close to taking the Rangers to the pinnacle of hockey. This opportunity does not come around often and will gather a large viewing audience in the New York area. Continue reading “New York Advertising Spotlight: Rangers in the Stanley Cup Finals”

New York Advertising Spotlight: NHL Stanley Cup Playoffs

The end of the 2013-14 NHL regular season is almost upon us, which means that the Stanley Cup playoffs are coming soon. The New York Rangers have clinched a spot in the playoffs and are currently battling for position in the Eastern Conference and for home-ice advantage during the first round (conference quarterfinals). The Rangers, led by Vezina Trophy-winning goaltender Henrik Lundqvist, are looking to win the Stanley Cup for the first time since the 1993-94 season. The team full of veterans, including Rick Nash, Martin St. Louis, and Ryan McDonagh, will be entertaining to watch as they try to get the Rangers back to the top of the NHL. This excitement will attract a large audience in the Greater New York area when the playoffs start on April 16th. Continue reading “New York Advertising Spotlight: NHL Stanley Cup Playoffs”

New York Advertising Spotlight: NBA Playoffs

The 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference.  The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience. Continue reading “New York Advertising Spotlight: NBA Playoffs”

Advertising Spotlight on Milieu: Long Island Press’ New Bimonthly Supplement for Women

In March, the Long Island Press published its new women’s supplement, Milieu, for the first time. It was well-received by women between the ages of 30 and 55 across Nassau and Suffolk Counties. This month, 80,000 copies of Milieu will be distributed as a pullout in the Press. Milieu will be distributed to more than 2,100 Long Island locations (including 4,000 copies handed out at Penn Station to homebound commuters, 10,000 home-delivered in Nassau and 5,000 mailed to female-targeted locations). Continue reading “Advertising Spotlight on Milieu: Long Island Press’ New Bimonthly Supplement for Women”

Advertise in the Health & Wellness Section of the Town Crier & the Long Island Pennysaver

This February, the Town Crier and the Long Island Pennysaver will include a special feature on health and wellness. This section will spotlight the latest news, articles and tips for maintaining healthy lifestyles. Last year, the feature was very well received and popular among the medical, health and wellness communities of Nassau and Suffolk County, Long Island. Continue reading “Advertise in the Health & Wellness Section of the Town Crier & the Long Island Pennysaver”

Sponsor the 1st Annual Nassau County Executives Cup

On Saturday, July 23, 2011, Nassau County will be hosting their first annual Executives Cup. This event, hosted at the Mitchel Athletic Complex in Uniondale, will be an opportunity for friends, family, athletes and fans to enjoy the best that Nassau County has to offer at both the high school and professional levels in soccer. Continue reading “Sponsor the 1st Annual Nassau County Executives Cup”

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