The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading “Advertising Spotlight: Rangers in the Playoffs”
Tag: New York
New York Advertising Spotlight: NBA Playoffs
The 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference. The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience. Continue reading “New York Advertising Spotlight: NBA Playoffs”
Advertise with The New York Times’ “Sophisticated Shopper – Run of Email” program
The New York Times has 17 distinct e-newsletters that are sent out on a weekly or daily basis. These emails cover a wide variety of topics, including politics, health, money, entertainment and headlines. All subscribers opt-in to these lists and can be targeted by county of residence.
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5 Web Skills Every Public Relations Professional Should Have
More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While traditional public relations techniques are still important, being able to adapt to recent Web and social media trends is essential for success in this industry. The ability to create content, build relationships and convey information is as important as ever, but there are a variety of new, digital methods to doing this. This article will provide you with an overview of five important skills that every public relations professional should have, including creating content for online sources, proactive monitoring, visual communications, adaptation and consistency. Continue reading “5 Web Skills Every Public Relations Professional Should Have”
Top Five LinkedIn Mistakes to Avoid
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly, LinkedIn can help members build stronger personal relationships to facilitate more direct contact and business opportunities. This article will explain several common mistakes that can impact the effectiveness of your LinkedIn marketing strategy. Those who are new to LinkedIn can first read our article, “Making the Right Connections with LinkedIn.” Continue reading “Top Five LinkedIn Mistakes to Avoid”
Advertise with The Gazette this Spring
With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the news. Continue reading “Advertise with The Gazette this Spring”
Advertising Spotlight: New Products from All Island Media
All Island Media publishes the Pennysaver/Town Crier in many regions across Long Island. They have recently launched a number of new inserts that can be added to the weekly free paper to communicate your company’s message more effectively. All inserts can be distributed by zip code and are charged by every 1,000 households (cpm). Below are three of the inserts most worthy of your attention: Continue reading “Advertising Spotlight: New Products from All Island Media”
How to Engage Journalists Using Social Media
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
Start the Summer With Outdoor Advertising
As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad. Continue reading “Start the Summer With Outdoor Advertising”
Advertise with Special Parent LI’s April Edition
By advertising in Special Parent LI’s April edition, your business will be featured in the most informative, professional and useful resource for parents of children with special needs. Special Parent is a biannual magazine dedicated to all families of children with special needs. This magazine includes professional editorial, a directory of resource providers, a calendar of events and a guide to support groups that will reach over 100,000 families. Continue reading “Advertise with Special Parent LI’s April Edition”