These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site optimization strategies.
This leads us to the broader category of off-page optimization. As you review your Google Analytics results and keyword rankings, you may find that you perform better on Yahoo! and Bing than Google for certain keywords. Your keyword rankings depend on several broad factors. The most important factor is the competition you face. Continue reading “A Practical Guide to Developing Effective Web Sites: Part III”
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