From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.” Continue reading “Advertising Spotlight: 2016 Summer Olympics”
Tag: olympics television advertising
Advertising During the Summer 2012 Olympics
The Olympic Games will return to London for the Summer 2012 Games of the XXX Olympiad from July 27th — August 12th, 2012. Advertising during the Olympic Games can give your business exposure to a wider audience as viewers tune in to watch some of the greatest athletes in the world compete for their country. We have worked with both Cablevision and Verizon FiOS to put together recommended packages for advertising during this exciting time. Continue reading “Advertising During the Summer 2012 Olympics”