In our evolving digital age, organizations must recognize the importance of online presence in marketing and reputation management. Even a seemingly simple branding change can have a significant impact on the public’s opinion of a product. Continue reading “Instagram’s New Logo Shows Importance of Social Media Branding”
Tag: online
How to Engage Journalists Using Social Media
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
How to Choose the Right Keywords
When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use keywords when analyzing and prioritizing websites. By including strong keywords in the content of your website, the meta tags, ALT tags, your domain name and each individual page name, your search engine rankings will dramatically improve. Apart from SEO purposes, keywords should also be used in blog entries and your Web advertising campaigns. This article will explain how to choose keywords that will boost your business’ online visibility and bring you higher conversion rates. Continue reading “How to Choose the Right Keywords”
10 Ways to Generate Leads Online
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business. Continue reading “10 Ways to Generate Leads Online”
Should My Business Have a Blog?
Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers. Continue reading “Should My Business Have a Blog?”
Why You Should Take Advantage of Free Submission Websites
Submitting websites, articles, press releases and upcoming events is a great way to attract publicity for your organization and enhance your search engine rankings. To position yourself as an expert, it is crucial to have high-quality content in as many Web locations as possible so your audience will have no trouble finding you. Continue reading “Why You Should Take Advantage of Free Submission Websites”
Getting Started with Reputation Management
Negative publicity on the Internet can cost your business in both revenue and customers. While blogs and social media have transformed the way businesses communicate with the public, it’s also easier than ever for people to post negative, false or scandalous claims about businesses in a public media outlet. Continue reading “Getting Started with Reputation Management”