Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings. Continue reading “What You Need to Know About SEO”
Tag: Online Advertising
Targeting Customers with Facebook Advertising
Last week, we discussed pay-per-click advertising on LinkedIn. With a similar model as LinkedIn, Facebook advertising also empowers advertisers to reach very specific demographics, while only paying for prospects that respond to a call to action, typically “Like our page” or “Visit my website.” Continue reading “Targeting Customers with Facebook Advertising”
Derek Jeter’s 3,000th Hit – Newsday Special Section
Newsday is printing a special commemorative section to celebrate Derek Jeter’s 3,000th hit. This will be a full-circulation section – home delivery and newsstands, printed on bright white paper. Newsday is printing the section in advance so it will be published the day after the 3,000th hit. Continue reading “Derek Jeter’s 3,000th Hit – Newsday Special Section”