Measuring your business’ social media return on investment (ROI) is essential if you are looking to analyze the value social media can bring to your organization. Social media ROI is notoriously difficult to truly measure because there is the question of whether or not financial return really indicates its true value. Many marketers find more value in social media’s power to promote engagement and interaction between businesses and consumers. Aside from monetary gain, social media can significantly boost brand awareness, identity and online influence. However, it’s still important to show quantifiable results for your time and effort spent on social media. Continue reading “How to Measure Social Media ROI”