On July 19, Long Island Business News will dedicate its Corporate Profiles advertising section to law firms on Long Island. LIBN is a weekly publication, and it features local law firms once a year. This is a great opportunity for your firm to not only gain exposure to the community, but also to share the firm’s history. With a Corporate Profile, you can introduce your team and your clients, describe your areas of expertise, and share your firm’s journey, whether you’ve been practicing for two years or twenty. LIBN is Long Island’s premier publication for local businesses and will present you to thousands of potential clients as one of the area’s leading firms. Continue reading “Spotlight on Advertising: Advertise in LIBN!”
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A Quick Overview of Facebook Graph Search
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers. Continue reading “A Quick Overview of Facebook Graph Search”
Spotlight on Advertising: Google Ads Now Include Pictures
If you are not already familiar with Google AdWords please read our Beginner’s Guide to Google AdWords to better understand the topic.
On Wednesday June 5th, Google announced that it will begin to allow advertisers to add photos and pictures to AdWords campaigns. The standard format, as viewed above, allows advertisers to target individuals who are already searching for specific products or services, and the ability to add a photo will only increase the effectiveness of these ads. Continue reading “Spotlight on Advertising: Google Ads Now Include Pictures”
Yahoo Buying Tumblr: and it’s good news for businesses
Yahoo buying Tumblr brings to mind an important question for businesses with an online presence: Will Yahoo make Tumblr better or worse?
But first to answer a question that many have been asking — What is Tumblr? the confusing answer is a microblogging site where you choose the medium of your blog. The easy answer is it’s a website where you use a combination of photos or videos along with printed captions to entertain an audience with the attention span of a goldfish (although strictly speaking you can choose any combination of Text, Photo, Quotes, Links, Chat, Audio or Video). This means no long blog posts just something short, informative and entertaining. Continue reading “Yahoo Buying Tumblr: and it’s good news for businesses”
Print Isn’t Dead! – Why You Should Use Traditional Marketing
What about Inbound? Who uses print nowadays? Print what? These are all questions that clients ask marketing professionals as they decide where to allocate the money in their marketing budget. They think of print as their parents’ marketing techniques and want inbound marketing plans as cutting edge as Google’s. Continue reading “Print Isn’t Dead! – Why You Should Use Traditional Marketing”
(Social Media) Timing is Everything: When to Blog, Tweet and More
The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data. They based this study on click-through rates, virality of posts and sharing rates that occurred at different times of the day (Eastern Time) and different days of the week. As this study supports, the time or day that you post something can have a significant impact on who views it, how much it gets shared and how many times it gets viewed. This article will provide readers with a guide of the best times to post on Facebook, Twitter, Tumblr and blogs. Continue reading “(Social Media) Timing is Everything: When to Blog, Tweet and More”
Advertising Spotlight: Newsday’s New York Mets 50th Anniversary Commemorative Special Section
Newsday will be publishing a commemorative special section to celebrate the New York Mets’ 50th anniversary on Friday, May 25. The full color pull-out will be printed on bright white paper and available to all subscribers and readers just in time for Banner Day, on Sunday, May 27. Memorialize your support for the Mets and their fans with an ad. We recommend this section especially for organizations looking to reach an enthusiastic male audience and for any business currently advertising on television during baseball games. Continue reading “Advertising Spotlight: Newsday’s New York Mets 50th Anniversary Commemorative Special Section”
Advertising Spotlight: Knicks Playoffs Packages
This weekend may have been the start of the New York Knicks’ playoff season, but it is not too late to get in on the action! Cablevision is still offering a few discounted packages to advertisers that are looking to capitalize on the excitement of the Knicks playoffs. Continue reading “Advertising Spotlight: Knicks Playoffs Packages”
Top Five LinkedIn Mistakes to Avoid
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly, LinkedIn can help members build stronger personal relationships to facilitate more direct contact and business opportunities. This article will explain several common mistakes that can impact the effectiveness of your LinkedIn marketing strategy. Those who are new to LinkedIn can first read our article, “Making the Right Connections with LinkedIn.” Continue reading “Top Five LinkedIn Mistakes to Avoid”
Advertise with The Gazette this Spring
With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the news. Continue reading “Advertise with The Gazette this Spring”