Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book

The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. Continue reading “Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book”

Advertise this Fall with South Shore Parents Today

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. Continue reading “Advertise this Fall with South Shore Parents Today”

Take Advantage of Cablevision Advertising Sales

This season, Cablevision is offering a wide selection of advertising opportunities for your organization to best reach its target audience. Your business can advertise with premiere sporting events during NHL and NFL games, during popular television shows such as Discovery Channel’s “Gold Rush” or USA’s “Burn Notice,” or take advantage of the 2011 Holiday Programming Package. Continue reading “Take Advantage of Cablevision Advertising Sales”

Proofreading — The First in a Series of Three Articles

As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you create is essential. Continue reading “Proofreading — The First in a Series of Three Articles”

Advertise with TheKnot.com Wedding Network

Placing your advertisement in The Knot Wedding Network can help you reach 23,000 registered Long Island brides, as well as the 1,900 new brides who join the network every month. TheKnot.com offers a wedding gift registry, bridal gown search, local vendor directory, wedding etiquette tips and much more. Continue reading “Advertise with TheKnot.com Wedding Network”

Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide”

More than 150,000 Jewish youngsters from over 200 Yeshiva Day Schools in the New York Metro Area will be off from school over the upcoming Jewish holiday of Succoth. These children will also be off during the “intermediate” days of Oct. 16th through 19th, as well as Sunday, Oct. 23rd. Continue reading “Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide””

A Beginner’s Guide to Google AdWords

Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. Continue reading “A Beginner’s Guide to Google AdWords”

Advertise with Cablevision’s 2011 Major League Baseball Post Season Package

The 2011 Major League Baseball playoff season is rapidly approaching and so is this special advertising opportunity. For those who are unfamiliar with how the MLB playoffs work, the Divisional Series features 8 teams – the 3 Division Champions each from the American League and National League, as well as 1 Wild Card winner from each league. The two winners from each Divisional Series will advance to the League Championship Series (LCS). The LCS winners from each league will then advance to the World Series. Continue reading “Advertise with Cablevision’s 2011 Major League Baseball Post Season Package”

Marketing in a Recession Revisited

I thought it might be helpful to revisit an article I wrote on the “Top 10 Tips for Marketing in a Recession” in January of 2009. While many of the suggestions still apply and I remain optimistic about the long-term prospects for the U.S. economy, I believe that the economy of today is the new normal in the face of a number of economic hurdles, including high unemployment, international financial unrest and a depression in the real estate market. Continue reading “Marketing in a Recession Revisited”

Marketing with FourSquare

FourSquare is an immensely popular social networking game that allows users to “check-in” to a certain location through text messages or a phone application. Upon checking in at a business establishment, the users’ location is confirmed by their phone’s geolocation technology to prevent inaccurate or unfair check-ins. Continue reading “Marketing with FourSquare”
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