YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram. Continue reading “YouTube’s Popularity Can Help Your Business”
Tag: public relations
Client Breakdown: The Types of Clients We Serve
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs. Continue reading “Client Breakdown: The Types of Clients We Serve”
Trust: The Key to PR’s Success or Failure
What’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. Continue reading “Trust: The Key to PR’s Success or Failure”
Instagram’s New Logo Shows Importance of Social Media Branding
In our evolving digital age, organizations must recognize the importance of online presence in marketing and reputation management. Even a seemingly simple branding change can have a significant impact on the public’s opinion of a product. Continue reading “Instagram’s New Logo Shows Importance of Social Media Branding”
Start Planning Your Holiday Marketing
The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”
A Key Component to PR Success: An Online Media Kit
Public relations (PR) services help businesses communicate their message to media outlets. PR keeps your company in the public eye, and if your company is in need of public recognition, consider creating an online media kit that will enhance its PR efforts. An online media kit will help media professionals learn about your company, and they may subsequently choose to contact you for a potential feature story or mention in a publication. Continue reading “A Key Component to PR Success: An Online Media Kit”
(Social Media) Timing is Everything: When to Blog, Tweet and More
The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data. They based this study on click-through rates, virality of posts and sharing rates that occurred at different times of the day (Eastern Time) and different days of the week. As this study supports, the time or day that you post something can have a significant impact on who views it, how much it gets shared and how many times it gets viewed. This article will provide readers with a guide of the best times to post on Facebook, Twitter, Tumblr and blogs. Continue reading “(Social Media) Timing is Everything: When to Blog, Tweet and More”
Advertising Spotlight: Newsday’s New York Mets 50th Anniversary Commemorative Special Section
Newsday will be publishing a commemorative special section to celebrate the New York Mets’ 50th anniversary on Friday, May 25. The full color pull-out will be printed on bright white paper and available to all subscribers and readers just in time for Banner Day, on Sunday, May 27. Memorialize your support for the Mets and their fans with an ad. We recommend this section especially for organizations looking to reach an enthusiastic male audience and for any business currently advertising on television during baseball games. Continue reading “Advertising Spotlight: Newsday’s New York Mets 50th Anniversary Commemorative Special Section”
5 Web Skills Every Public Relations Professional Should Have
More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While traditional public relations techniques are still important, being able to adapt to recent Web and social media trends is essential for success in this industry. The ability to create content, build relationships and convey information is as important as ever, but there are a variety of new, digital methods to doing this. This article will provide you with an overview of five important skills that every public relations professional should have, including creating content for online sources, proactive monitoring, visual communications, adaptation and consistency. Continue reading “5 Web Skills Every Public Relations Professional Should Have”
5 Blogging Mistakes and How to Fix Them
Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your business. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses make when blogging, including not understanding their target audience, not providing any contact information, inconsistent updating, bad writing and not including multimedia. Continue reading “5 Blogging Mistakes and How to Fix Them”