Marketing is essential for the growth of any business. Even if you offer a top-notch product or service, without sufficient exposure, potential customers may never be aware of what your business has to offer. Unfortunately, many small businesses do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new customers, but if the budget isn’t there, businesses can take advantage of alternative methods. Fortunately, there are many ways to attract new customers without breaking the bank. Here are some tips on where you should be spending your money when dealing with a tight marketing budget. Continue reading “Where Should a Small Business Spend its Marketing Money”
Tag: small business marketing
Community Welcome Packets Greet New Homeowners
John recently moved to a new home with his family. One of the first pieces of mail he received was a Welcome Packet from Community Survey, a corporate outfit with a local franchise in Smithtown. The packet included coupons and gift certificates from a host of local retailers and service providers, as well as a welcome message from Community Survey. Continue reading “Community Welcome Packets Greet New Homeowners”
A Quick Guide to the Social Media Toolbox
Facebook, MySpace, Xing, Twitter, wikis, LinkedIn, Plaxo, podcasts, blogs, Digg, YouTube, FlickR, RSS, StumbleUpon…the list is endless. If the vast array of social media tools available leaves you scratching your head in confusion, you are not alone. Cutting through the social media clutter and making sense of it all can be difficult, but it is important to remember that social media tools are, in the end, just that – tools meant to achieve an objective. Once you have identified your business and communication goals, your target audience, and a communication and marketing strategy to reach that audience, the last step is to select the tools that best help you achieve these goals and reach your audience most effectively. Continue reading “A Quick Guide to the Social Media Toolbox”