Earlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Continue reading “Facebook’s Audience Network Expands Reach of Digital Ads”
Tag: social media advertising
Marketing and Communications: A Crucial Part of Brand Management
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit of a given brand’s communications team. When things go south, marketing professionals protect a brand’s reputation. So what is it that mar-com people know that companies don’t? Continue reading “Marketing and Communications: A Crucial Part of Brand Management”
Advertise with Twitter
As Twitter continues to unveil a brand-new design and special features, there are more opportunities for businesses to benefit from this immensely popular microblogging site. Using the geography and selected interests of users, Twitter is able to target tweets, trends and profiles to an interested and relevant audience. The three advertising outlets on Twitter are Promoted Tweets, Promoted Trends and Promoted Accounts. Continue reading “Advertise with Twitter”
Targeting Customers with Facebook Advertising
Last week, we discussed pay-per-click advertising on LinkedIn. With a similar model as LinkedIn, Facebook advertising also empowers advertisers to reach very specific demographics, while only paying for prospects that respond to a call to action, typically “Like our page” or “Visit my website.” Continue reading “Targeting Customers with Facebook Advertising”