With over 343 million users, Google+ is rapidly changing the landscape of social media, web searching and search engine optimization (SEO). As Google continues to dominate the search engine market, Google+ profiles personalize search results through authorship and social searching techniques. By understanding how Google+ affects web searching through tools such as rel= “author” and Search plus Your World, you can use Google+ to become a leader in your industry and maximize your website’s potential. Continue reading “Using Google+ to Maximize Web Searching”
Tag: social media
Twitter Ads
As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for businesses to promote their products and services through word-of-mouth marketing and generate buzz about their brand. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential customers, Twitter recently expanded businesses’ ability to advertise through Twitter Ads. Continue reading “Twitter Ads”
A Quick Overview of Facebook Graph Search
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers. Continue reading “A Quick Overview of Facebook Graph Search”
Yahoo Buying Tumblr: and it’s good news for businesses
Yahoo buying Tumblr brings to mind an important question for businesses with an online presence: Will Yahoo make Tumblr better or worse?
But first to answer a question that many have been asking — What is Tumblr? the confusing answer is a microblogging site where you choose the medium of your blog. The easy answer is it’s a website where you use a combination of photos or videos along with printed captions to entertain an audience with the attention span of a goldfish (although strictly speaking you can choose any combination of Text, Photo, Quotes, Links, Chat, Audio or Video). This means no long blog posts just something short, informative and entertaining. Continue reading “Yahoo Buying Tumblr: and it’s good news for businesses”
A CRM Overview: What is it? And do I need it?
CRMs are, at their core, fancy databases with the potential for a lot more— if you make time to use them properly. They have their hand in every aspect of business from lead generation to result analysis, but almost every company uses them differently. Before committing to any service plan, you must decide what aspects of CRMs are most important for your business. Continue reading “A CRM Overview: What is it? And do I need it?”
5 Free Tools to Support Your Social Media Marketing Strategy
With the amount of social media programs available on the Web, businesses must be able to efficiently leverage time spent on social media marketing. This article will provide readers with a brief introduction to the social media services Eventbrite, Tweriod, WiseStamp, Disqus and Mr. Unfollowr. These five tools are quick to use, helpful and conveniently free of charge.
Continue reading “5 Free Tools to Support Your Social Media Marketing Strategy”
Top Five LinkedIn Mistakes to Avoid
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly, LinkedIn can help members build stronger personal relationships to facilitate more direct contact and business opportunities. This article will explain several common mistakes that can impact the effectiveness of your LinkedIn marketing strategy. Those who are new to LinkedIn can first read our article, “Making the Right Connections with LinkedIn.” Continue reading “Top Five LinkedIn Mistakes to Avoid”
How to Engage Journalists Using Social Media
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
Social Media Publishing 101
Social publishing programs are essential for managing a business’ social media presence, especially for those who maintain multiple accounts. The primary function of these programs is to allow users to organize and schedule posts in advance on Twitter, Facebook and LinkedIn. By using these programs to schedule posts and space out your content, businesses can ensure that they have a consistent presence on social media. This article will provide an overview of the three major social media publishing platforms: HootSuite,TweetDeck and Social Oomph. Continue reading “Social Media Publishing 101”
What Businesses Should Know About Facebook Timeline
Facebook has rolled out significant changes and improvements to how users view and interact with businesses with the new Facebook Timeline. With Facebook Timeline, Facebook pages have an entirely new design and businesses can enjoy more control over what content is front and center, and what content is hidden on their page. In this article, you’ll find an overview of brand new Timeline features such as the cover photo, apps, direct messaging, the activity log and more. Continue reading “What Businesses Should Know About Facebook Timeline”