Tag: social media

Should Your Business be Using Tumblr?

For those who are new to social media, Tumblr is a free blog hosting forum that allows users to share anything from text, photos, quotes, music, audio files, videos and more. Although Tumblr was developed in 2007, it has seen a resurgence in popularity this year, with more than 4.5 billion unique posts published each day from over 30 million blogs.

This article will provide you with an overview of how Tumblr works, how it can help your business and how you can get started. Continue reading “Should Your Business be Using Tumblr?”

How to Monitor Facebook and Twitter Success

By now, most businesses have realized the importance of using the social media giants Facebook and Twitter to better market themselves and connect with their audiences. However, even if your business is actively using these social networks, you may not be getting the most out of your efforts. To truly measure ROI and effectiveness of your social media marketing, it’s essential for businesses to implement a monitoring program. By keeping track of your progress, it will be easier to see what is working for your business in regards to social media, and what needs to be changed. Continue reading “How to Monitor Facebook and Twitter Success”

How Photo Sharing Sites Can Help Your Business

Photo sharing websites have taken the Web by storm by offering a new medium for individuals and businesses alike to share multimedia and develop their brand. When used properly, photo sharing can bring a human face and creativity to your organization. These sites also provide essential links back to your website or blog, building traffic and enhancing your search engine optimization. Best of all, photo sharing sites are completely free and don’t require a huge time commitment.

Continue reading “How Photo Sharing Sites Can Help Your Business”

Should My Business Have a Blog?

Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers. Continue reading “Should My Business Have a Blog?”

Google+ Opens its Doors to Businesses

After months of anticipation, Google has finally launched Google Plus Page for Business. Up until last week, Google+ has focused on connecting individual people. However, as of Monday, November 7, Google+ Pages are available worldwide for businesses, global brands, sports teams and celebrities. Continue reading “Google+ Opens its Doors to Businesses”

Marketing in a Recession Revisited

I thought it might be helpful to revisit an article I wrote on the “Top 10 Tips for Marketing in a Recession” in January of 2009. While many of the suggestions still apply and I remain optimistic about the long-term prospects for the U.S. economy, I believe that the economy of today is the new normal in the face of a number of economic hurdles, including high unemployment, international financial unrest and a depression in the real estate market. Continue reading “Marketing in a Recession Revisited”

Google+’s Advanced Technology Addresses Facebook’s Shortcomings

Google recently launched Google+, a new social media giant that has taken the Internet by storm. Although it is still in its field-testing phase and by invitation only, Google+ has reached 10 million users in just 16 days, from June 28 to July 14. This remarkable feat took Twitter a total of 780 days and Facebook 852 days to accomplish. According to the latest official estimate on July 18, Google+ now has over 18 million users. Continue reading “Google+’s Advanced Technology Addresses Facebook’s Shortcomings”

Making the Right Connections with LinkedIn

Every business strives to increase profitability and remain relevant and competitive in their industry. In order to stay competitive in today’s business world, you must use some form of social media. Social media marketing and advertising techniques can help increase your revenues, communicate with customers and remain a competitive force in your field. Continue reading “Making the Right Connections with LinkedIn”

Secrets to Twitter Marketing

Twitter has quickly become the most powerful microblogging tool on the Web and has gained a reputation for breaking news and providing information to millions of users worldwide. Businesses have discovered the immense exposure and resources that Twitter has to offer. Continue reading “Secrets to Twitter Marketing”

10 Steps to Getting the Most Out of Facebook

Facebook is the most popular and widely used social media outlet. Facebook users create profiles, interact with others, become fans of business pages and join in common interest groups. With more than 400 million members, Facebook is an excellent marketing and advertising tool, especially for B2C companies. Continue reading “10 Steps to Getting the Most Out of Facebook”

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