The New York Knicks’ audience continues to increase with the team’s success and rising stardom of Jeremy Lin. Your business’ message can now reach an even wider audience by advertising on MSG during Knicks basketball games. Over the last several games, the Knicks are seeing a huge jump in ratings on MSG, compared to the early-season average. Continue reading “Advertise with The New York Knicks on MSG”
Tag: television
Spotlight on Advertising: FiOS Holiday Advertising
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising. Continue reading “Spotlight on Advertising: FiOS Holiday Advertising”
Spotlight on Advertising: DirecTV Advertising
DirecTV is a national satellite service provider and broadcaster. Since 1994, they have only been capable of selling national ads due to the nature of satellite broadcasting. However, they have now developed a new technology as part of their household-addressable platform that enables regional advertising. Continue reading “Spotlight on Advertising: DirecTV Advertising”
Marketing in a Recession Revisited
I thought it might be helpful to revisit an article I wrote on the “Top 10 Tips for Marketing in a Recession” in January of 2009. While many of the suggestions still apply and I remain optimistic about the long-term prospects for the U.S. economy, I believe that the economy of today is the new normal in the face of a number of economic hurdles, including high unemployment, international financial unrest and a depression in the real estate market. Continue reading “Marketing in a Recession Revisited”
Cable and FiOS
According to the article, “Pay-TV Subscriber Losses Felt at Cablevision, Dish,” which appeared in the August 10th edition of the Wall Street Journal, declining numbers of video subscribers undercut the improved bottom lines at Cablevision Systems Corp. and Dish Network Corp. These cable operators have been losing video subscribers because of new competition from telecom companies expanding into video, customers opting to cut the cord and watch video on the Web, and lower home sales, which reduce new-customer cable installations. Continue reading “Cable and FiOS”