Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram. Continue reading “YouTube’s Popularity Can Help Your Business”
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs. Continue reading “Client Breakdown: The Types of Clients We Serve”
The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading “Advertising Spotlight: Rangers in the Playoffs”
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”
Facebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”
The holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition. The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”
Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make minimal changes to your social media platform, and quickly receive an increased number of followers. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”
A strong web presence is absolutely essential to maintain and grow a business, and the availability of in-office web designers has not yet caught up with demand. This disparity has created the need for an easy-to-use Content Management System (CMS) that allows businesses to manage their own websites without the aid of an on-staff web designer. Continue reading “Drupal: How to Stop Worrying and Love Web Design”
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