According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. Continue reading “Anatomy of a Mobile Website”
Tag: The Public Relations and Marketing Group
An In-Depth Look into Google AdWords
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and where you want them to appear. Through its various components and special features, Google AdWords allows you to better target potential customers and clients without wasting money in the process. Continue reading “An In-Depth Look into Google AdWords”
Advertise at the Movies
Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The Hunger Games,” “Dr. Seuss’ The Lorax 3D,” “Titanic 3D” and many more. Also, your ad will not only run on the big screen, but in movie theater lobbies, online and on mobile devices as well. NCM Media Networks offers customized, affordable campaigns that can reach any budget and any area that your business is looking to target. Continue reading “Advertise at the Movies”
Flash vs YouTube: What to Use When Embedding Videos Into Your Website
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Spotlight on Advertising: FiOS Holiday Advertising
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising. Continue reading “Spotlight on Advertising: FiOS Holiday Advertising”
An Overview of Google Business Solutions – The First in a Series of Three Articles
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Continue reading “An Overview of Google Business Solutions – The First in a Series of Three Articles”
Proofreading — The First in a Series of Three Articles
As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you create is essential. Continue reading “Proofreading — The First in a Series of Three Articles”
Advertise with TheKnot.com Wedding Network
Placing your advertisement in The Knot Wedding Network can help you reach 23,000 registered Long Island brides, as well as the 1,900 new brides who join the network every month. TheKnot.com offers a wedding gift registry, bridal gown search, local vendor directory, wedding etiquette tips and much more. Continue reading “Advertise with TheKnot.com Wedding Network”
Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide”
More than 150,000 Jewish youngsters from over 200 Yeshiva Day Schools in the New York Metro Area will be off from school over the upcoming Jewish holiday of Succoth. These children will also be off during the “intermediate” days of Oct. 16th through 19th, as well as Sunday, Oct. 23rd. Continue reading “Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide””
A Beginner’s Guide to Google AdWords
Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. Continue reading “A Beginner’s Guide to Google AdWords”