10 Steps to Getting the Most Out of Facebook

Facebook is the most popular and widely used social media outlet. Facebook users create profiles, interact with others, become fans of business pages and join in common interest groups. With more than 400 million members, Facebook is an excellent marketing and advertising tool, especially for B2C companies. Continue reading “10 Steps to Getting the Most Out of Facebook”

Getting Started with Social Media

Social media is a crucial marketing tool to help you make connections, rapidly build your business’ online platform and get your message out. Just about every business should be using social media in some capacity. Social media sites allow you to interact with clients, customers, competitors, critics, employees, prospects and referral sources. Continue reading “Getting Started with Social Media”

On-Page Optimization and Keywords

Learn more about on-page optimization and keywords by reading this blog post. We will cover working with domains, programming for SEO, and how to display your content on your website. Continue reading “On-Page Optimization and Keywords”

Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails

At the Public Relations and Marketing Group, we pride ourselves in providing integrated services to our clients. With this in mind, I wanted to share with you how we have been doing this through content creation, Web advertising, landing pages and email marketing to develop and nurture leads for clients leading to new business. While these techniques are highly applicable to any professional service organization, they are adaptable to just about every business. Continue reading “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails”

Free Whitepaper: Social Media For Non-Profit Organizations

Before the rise of social media, most non-profit organizations needed to either buy expensive advertising or receive media coverage to attract the attention of their target audience and spread awareness about their mission. The Web, however, acts as a great equalizer and offers tremendous potential for non-profit organizations to build a community that believes in its mission. Continue reading “Free Whitepaper: Social Media For Non-Profit Organizations”

Top 10 Tips for Marketing in a Recession

Just because we are in the middle of a recession, it doesn’t mean your business has to be in one. In fact, I have never been more optimistic than I am about 2009 and the prospects of growing my business and that of our clients. Continue reading “Top 10 Tips for Marketing in a Recession”

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