5 Holiday Marketing Tips

The holiday season is quickly approaching and you are probably wondering how you can sprinkle some holiday flavor into your usual marketing strategy. We’ve created a list of five great tips to help your business leverage the holidays in your marketing strategy: Continue reading “5 Holiday Marketing Tips”

5 Tips for Writing Effective Press Releases

A press release is a form of written communication that is meant to bridge the gap between an organization and the media. They are meant to announce newsworthy stories, special events, upcoming promotions or contests and any other interesting and timely content. Using the information from press releases, members of the media can then choose whether to publicize the story. When written and distributed properly, press releases will attract the attention of members of the media and encourage positive publicity for your organization. Continue reading “5 Tips for Writing Effective Press Releases”

Should My Business Have a Blog?

Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers. Continue reading “Should My Business Have a Blog?”

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