Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year. Continue reading “What Mobile-First Marketing Means for Your Business”
Tag: Web Development
Bringing Traffic to Your Website: On-page, On-site, and Off-site Optimization Strategies
These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site optimization strategies.
Should You Choose a Custom Website or Template Website?
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”
How to Choose the Right Keywords
When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use keywords when analyzing and prioritizing websites. By including strong keywords in the content of your website, the meta tags, ALT tags, your domain name and each individual page name, your search engine rankings will dramatically improve. Apart from SEO purposes, keywords should also be used in blog entries and your Web advertising campaigns. This article will explain how to choose keywords that will boost your business’ online visibility and bring you higher conversion rates. Continue reading “How to Choose the Right Keywords”
What You Need to Know About SEO
Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings. Continue reading “What You Need to Know About SEO”
Anatomy of a Mobile Website
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. Continue reading “Anatomy of a Mobile Website”
Flash vs YouTube: What to Use When Embedding Videos Into Your Website
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Marketing in a Recession Revisited
I thought it might be helpful to revisit an article I wrote on the “Top 10 Tips for Marketing in a Recession” in January of 2009. While many of the suggestions still apply and I remain optimistic about the long-term prospects for the U.S. economy, I believe that the economy of today is the new normal in the face of a number of economic hurdles, including high unemployment, international financial unrest and a depression in the real estate market. Continue reading “Marketing in a Recession Revisited”
On-Page Optimization and Keywords
Learn more about on-page optimization and keywords by reading this blog post. We will cover working with domains, programming for SEO, and how to display your content on your website. Continue reading “On-Page Optimization and Keywords”
Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails
At the Public Relations and Marketing Group, we pride ourselves in providing integrated services to our clients. With this in mind, I wanted to share with you how we have been doing this through content creation, Web advertising, landing pages and email marketing to develop and nurture leads for clients leading to new business. While these techniques are highly applicable to any professional service organization, they are adaptable to just about every business. Continue reading “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails”