Earlier this week, Dr. Pepper overtook Pepsi as the second most popular soda brand in the U.S. According to data from the trade publication Beverage Digest, Dr. Pepper and Pepsi both had 8.3% of the market volume last year, with Dr. Pepper just slightly ahead.
Continue reading “How Dr. Pepper Overtook Pepsi as the Second Most Popular Soda Brand in the U.S.”
Now is the time to claim the advertising GOLD for your business with packages on cable & live streaming! The 2020 Olympics in Tokyo were the most watched games ever on digital platforms, with more than 28 billion views globally; peak viewership in the U.S. was over 33 million. The anticipation continues to build ahead of this year’s Paris Games — don’t miss this opportunity!
In 2024, e.l.f Beauty achieved $1 billion in annual sales. The popular makeup and skincare brand attributes this success to innovative campaign ideas, showcasing their commitment to prioritizing diversity, equity & inclusion to the beauty industry.
Continue reading “E.l.f Beauty’s Innovative Campaigns Launch Annual Sales to $1 Billion”
Nielsen just revealed the 14 top streaming platforms. Would it surprise you to know that the third most popular platform is YouTube? It has a 9.6% share of TV usage, which is bigger than both NBC Universal and Paramount. Although this information may come as a shock, now it’s more important than ever to stop underestimating YouTube as an advertising tool.
Continue reading “How YouTube Benefits Your Advertising Campaigns”
At Digital Drive NY, our advertising strategies are deeply rooted in understanding and leveraging the most impactful content to reach our clients’ target audiences. Whether we are crafting campaigns for political candidates or commercial enterprises, our two primary focuses remain steadfast: news and sports.
Continue reading “Leveraging News and Sports in Modern Advertising: Insights from Digital Drive NY”
Looking for a new and innovative way to market your company?
One of the best ways to get your company name out there in the community is the Adopt A Highway program. It offers companies a great marketing and public relations opportunity.
As the world of business continues to evolve, maintaining relevance and growth within a brand is vital. Rebranding can be advantageous and transformative for a company competing with other companies within the same industry. Although rebranding may appear as a risk, initiating change for growth can be a major step towards getting ahead.
Numerous major companies have utilized rebranding as a way to emphasize significant changes within their brand. Rebranding, when executed correctly, can be extremely effective and advantageous for a company.
In a world where social media is extremely relevant and user preferences are constantly evolving, social media platforms need to adapt. Rebranding can be extremely effective in reinforcing dominance within any industry. Keeping up with consumers will keep you relevant and ahead of competitors. Twitter is one major platform that has recently rebranded its logo from its infamous bird to an X, but why? There are a variety of reasons for a need to rebrand, let’s discuss Twitter’s objectives and reasoning behind rebranding. Continue reading “What’s that X on my phone — The Twitter rebrand and what that means for you”
Over the past month, businesses and schools have experienced a major change in their work environments. Now, employees and students are connecting online through Zoom, the popular video conferencing platform. Taking these calls at home also places the pressure of finding a clean, at-home space to chat in! In order to solve this issue, there is a feature which remote workers can use to make working with colleagues more fun: Zoom Backgrounds. Continue reading “Everything You Should Know About Zoom Backgrounds”
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