Fall is officially here and with fall comes Major League Baseball playoffs! The 2013 playoffs will feature eight teams and four rounds of play leading up to the World Series. The playoffs will start on Tuesday, October 1 with the National League and American League wild card games, and run through Saturday, October 19 for the final game of the National League Championship Series. Continue reading “Spotlight on Advertising: 2013 MLB Postseason”
Digital Advertising Blog
Using Google+ to Maximize Web Searching
With over 343 million users, Google+ is rapidly changing the landscape of social media, web searching and search engine optimization (SEO). As Google continues to dominate the search engine market, Google+ profiles personalize search results through authorship and social searching techniques. By understanding how Google+ affects web searching through tools such as rel= “author” and Search plus Your World, you can use Google+ to become a leader in your industry and maximize your website’s potential. Continue reading “Using Google+ to Maximize Web Searching”
6 Ways to Improve Your Email Marketing Campaigns
Email marketing (newsletters and promotions) is one of the most powerful and cost effective marketing tools for small to mid-sized businesses. It provides a good segue to convert leads into sales, and they can be completely customized to strengthen your brand. Here are six ways to maximize your email marketing success: Continue reading “6 Ways to Improve Your Email Marketing Campaigns”
Quality, Transparency, and Honesty: A Look at Google’s Penguin 2.0
In May, Google rolled out its newest search engine update, the infamous Penguin 2.0. Since 2011, Google has released several algorithm updates known as Google Panda and Google Penguin to ensure that the highest quality websites are ranked highest in Google’s search engine, and spammers are penalized. Continuing this trend, the goal of Penguin 2.0 has been to optimize the Google experience for searchers and ensure honesty and transparency in Search Engine Optimization.
Continue reading “Quality, Transparency, and Honesty: A Look at Google’s Penguin 2.0”
Twitter Ads
As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for businesses to promote their products and services through word-of-mouth marketing and generate buzz about their brand. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential customers, Twitter recently expanded businesses’ ability to advertise through Twitter Ads. Continue reading “Twitter Ads”
Spotlight on Advertising: Advertise in LIBN!
On July 19, Long Island Business News will dedicate its Corporate Profiles advertising section to law firms on Long Island. LIBN is a weekly publication, and it features local law firms once a year. This is a great opportunity for your firm to not only gain exposure to the community, but also to share the firm’s history. With a Corporate Profile, you can introduce your team and your clients, describe your areas of expertise, and share your firm’s journey, whether you’ve been practicing for two years or twenty. LIBN is Long Island’s premier publication for local businesses and will present you to thousands of potential clients as one of the area’s leading firms. Continue reading “Spotlight on Advertising: Advertise in LIBN!”
A Quick Overview of Facebook Graph Search
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers. Continue reading “A Quick Overview of Facebook Graph Search”
Spotlight on Advertising: Google Ads Now Include Pictures
If you are not already familiar with Google AdWords please read our Beginner’s Guide to Google AdWords to better understand the topic.
On Wednesday June 5th, Google announced that it will begin to allow advertisers to add photos and pictures to AdWords campaigns. The standard format, as viewed above, allows advertisers to target individuals who are already searching for specific products or services, and the ability to add a photo will only increase the effectiveness of these ads. Continue reading “Spotlight on Advertising: Google Ads Now Include Pictures”
Yahoo Buying Tumblr: and it’s good news for businesses
Yahoo buying Tumblr brings to mind an important question for businesses with an online presence: Will Yahoo make Tumblr better or worse?
But first to answer a question that many have been asking — What is Tumblr? the confusing answer is a microblogging site where you choose the medium of your blog. The easy answer is it’s a website where you use a combination of photos or videos along with printed captions to entertain an audience with the attention span of a goldfish (although strictly speaking you can choose any combination of Text, Photo, Quotes, Links, Chat, Audio or Video). This means no long blog posts just something short, informative and entertaining. Continue reading “Yahoo Buying Tumblr: and it’s good news for businesses”
Print Isn’t Dead! – Why You Should Use Traditional Marketing
What about Inbound? Who uses print nowadays? Print what? These are all questions that clients ask marketing professionals as they decide where to allocate the money in their marketing budget. They think of print as their parents’ marketing techniques and want inbound marketing plans as cutting edge as Google’s. Continue reading “Print Isn’t Dead! – Why You Should Use Traditional Marketing”