Digital Advertising Blog

Advertising at the Pennysaver Theater (Brookhaven Amphitheater)

Pennysaver Theater at Bald Hill, formerly Brookhaven Amphitheater, is an outdoor venue located in Farmingville which hosts events from concerts and plays to car shows and carnivals, and can accommodate close to 9,000 people. They are currently preparing for the 2012 Summer Concert Series and have advertising and sponsorship opportunities available. Sponsorships are available on a full season or per-event basis and may include full sponsorship of the event, sponsorship of a seating area, or smaller aspects of the event. Full single-show sponsorships start at $10,000 and include radio advertising on the JVC Broadcasting stations WRCN, Party 105.3, My Country 96.1, and LaFiesta. Banners, signs and stage wrappings are also available starting at $750 for a 10 x 10 display for one event.

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LinkedIn Debuts New Capabilities

On June 19, LinkedIn announced that companies are now able to send targeted status updates to followers of their company pages. Aiming to increase company engagement on LinkedIn, users can now tailor the way they communicate with followers and help meet their unique needs.

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Advertise with Cablevision This 4th of July

Cablevision is offering a customizable 4th of July greeting commercial that can be tagged to include a voice over, your company logo and contact information. We have put together a recommended package with Cablevision that would give your company 12 spots per week, over a three week period for a total of 108 spots and would air between 9 a.m. and midnight throughout Cablevision’s systems in Nassau and Suffolk Counties. Ads that are part of this recommended package would air on CNN, Fox News and MSNBC. Each ad will run for 15 seconds. The total cost of this package is $7,740. Continue reading “Advertise with Cablevision This 4th of July”

How to Measure Social Media ROI

Measuring your business’ social media return on investment (ROI) is essential if you are looking to analyze the value social media can bring to your organization. Social media ROI is notoriously difficult to truly measure because there is the question of whether or not financial return really indicates its true value. Many marketers find more value in social media’s power to promote engagement and interaction between businesses and consumers. Aside from monetary gain, social media can significantly boost brand awareness, identity and online influence. However, it’s still important to show quantifiable results for your time and effort spent on social media. Continue reading “How to Measure Social Media ROI”

How to Use QR Codes to Market Your Business

Quick Response (QR) codes have become increasingly common in the world of marketing and advertising. By simply scanning a QR code with mobile devices or barcode scanning applications, smartphone users can enjoy quick and effortless access to a business’ website or landing page. According to comScore Data Mine, 20.1 million mobile phone owners in the United States used their devices to scan a QR code within a three-month period at the end of 2011 and this number is expected to grow substantially. Continue reading “How to Use QR Codes to Market Your Business”

Spotlight on Advertising: Long Island Business News

Long Island Business News is a weekly publication which covers news about businesses in both Nassau and Suffolk Counties. They will be publishing a special editorial issue focusing on Green/Environmental Consulting on June 29th. This issue will also contain the list of Green Associations and Organizations. Continue reading “Spotlight on Advertising: Long Island Business News”

Advertising Spotlight: Special Child Magazine

Special Child Magazine is a twice-annual publication with about 40,000 readers. Some of these parents have elected to have the magazine sent to their homes, while the rest are distributed in high-traffic community locations, such as therapists’ offices, pediatric offices, libraries, special-needs schools, after-school activities and non-profit agencies. The magazine features editorial content to educate and enrich families throughout Long Island. They also have a New York City edition. Continue reading “Advertising Spotlight: Special Child Magazine”

How to Build Your Business with Engagement Marketing

More than ever before, businesses and marketers are turning to a marketing approach that, unlike traditional brand and direct marketing strategies, encourages consumers to regularly interact and participate with a business. Engagement marketing is based on the idea that consumers should be active participants in the business and its marketing strategies. From social media to email campaigns, the Web has provided multiple venues for marketers to engage their audiences with valuable content, two-way conversations, multimedia and lead-generating calls to action. Continue reading “How to Build Your Business with Engagement Marketing”

Advertise with The New York Times’ “Sophisticated Shopper – Run of Email” program

The New York Times has 17 distinct e-newsletters that are sent out on a weekly or daily basis. These emails cover a wide variety of topics, including politics, health, money, entertainment and headlines. All subscribers opt-in to these lists and can be targeted by county of residence.

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