A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active. Continue reading “How to Engage Journalists Using Social Media”
Digital Advertising Blog
Start the Summer With Outdoor Advertising
As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad. Continue reading “Start the Summer With Outdoor Advertising”
Social Media Publishing 101
Social publishing programs are essential for managing a business’ social media presence, especially for those who maintain multiple accounts. The primary function of these programs is to allow users to organize and schedule posts in advance on Twitter, Facebook and LinkedIn. By using these programs to schedule posts and space out your content, businesses can ensure that they have a consistent presence on social media. This article will provide an overview of the three major social media publishing platforms: HootSuite,TweetDeck and Social Oomph. Continue reading “Social Media Publishing 101”
What Businesses Should Know About Facebook Timeline
Facebook has rolled out significant changes and improvements to how users view and interact with businesses with the new Facebook Timeline. With Facebook Timeline, Facebook pages have an entirely new design and businesses can enjoy more control over what content is front and center, and what content is hidden on their page. In this article, you’ll find an overview of brand new Timeline features such as the cover photo, apps, direct messaging, the activity log and more. Continue reading “What Businesses Should Know About Facebook Timeline”
Advertise with Special Parent LI’s April Edition
By advertising in Special Parent LI’s April edition, your business will be featured in the most informative, professional and useful resource for parents of children with special needs. Special Parent is a biannual magazine dedicated to all families of children with special needs. This magazine includes professional editorial, a directory of resource providers, a calendar of events and a guide to support groups that will reach over 100,000 families. Continue reading “Advertise with Special Parent LI’s April Edition”
How to Choose the Right Keywords
When it comes to search engine optimization (SEO), keywords are extremely important. Keywords are the words or short phrases that Internet users type into a search engine when looking for a website, business, service or product. In regards to SEO, search engines use keywords when analyzing and prioritizing websites. By including strong keywords in the content of your website, the meta tags, ALT tags, your domain name and each individual page name, your search engine rankings will dramatically improve. Apart from SEO purposes, keywords should also be used in blog entries and your Web advertising campaigns. This article will explain how to choose keywords that will boost your business’ online visibility and bring you higher conversion rates. Continue reading “How to Choose the Right Keywords”
What You Need to Know About SEO
Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings. Continue reading “What You Need to Know About SEO”
Advertise at the Best Attended Disability Events of the Year with Able Newspaper
Able is a newspaper that features products and news that pertains to people with disabilities, including a calendar of events, columns written by various experts and a variety of informative articles. The newspaper is mailed to a specific population that includes disabled individuals, their families, involved professionals, volunteers and other interested parties. It is also distributed to key locations that are frequented by this population. By advertising your business in the April, May and June issues, your advertisement will be distributed at the following events: Continue reading “Advertise at the Best Attended Disability Events of the Year with Able Newspaper”
Advertise Your Business in The Jewish Press Passover Supplement
The Jewish Press, America’s largest independent Jewish weekly newspaper, will publish its pre-Passover holiday’s “Where to Go” guide in its March 30, 2012 edition. More than 96,000 copies will be distributed nationally, including to the 85,000 Jewish families who live in the New York metro area. By advertising your business in this special edition, you can reach the families of 150,000 Jewish youngsters (grades K-12) from more than 200 Yeshiva Day Schools who will be looking for fun and entertainment during their vacation time. By advertising in this guide, your ad can reach an interested audience during a time when other attendance may be running low. Continue reading “Advertise Your Business in The Jewish Press Passover Supplement”
10 Ways to Generate Leads Online
The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business. Continue reading “10 Ways to Generate Leads Online”