A press release is a form of written communication that is meant to bridge the gap between an organization and the media. They are meant to announce newsworthy stories, special events, upcoming promotions or contests and any other interesting and timely content. Using the information from press releases, members of the media can then choose whether to publicize the story. When written and distributed properly, press releases will attract the attention of members of the media and encourage positive publicity for your organization. Continue reading “5 Tips for Writing Effective Press Releases”
Digital Advertising Blog
Advertise with The New York Knicks on MSG
The New York Knicks’ audience continues to increase with the team’s success and rising stardom of Jeremy Lin. Your business’ message can now reach an even wider audience by advertising on MSG during Knicks basketball games. Over the last several games, the Knicks are seeing a huge jump in ratings on MSG, compared to the early-season average. Continue reading “Advertise with The New York Knicks on MSG”
Why Your Business Needs an E-newsletter
A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what type of organization or industry you belong to, e-newsletters are a crucial form of communication between your business and past and prospective customers. With the immense popularity and convenience of smart phones, iPads and other electronic devices, email marketing plays a critical role in maintaining contact with customers and clients. Maintaining a consistent e-newsletter program will prove to be a very important marketing asset for your company. Continue reading “Why Your Business Needs an E-newsletter”
Advertise with Newsday Daily Deals
Businesses looking to reach Long Island consumers that are looking for deals and discounts should consider advertising with Newsday Daily Deals. This is a great way to promote your business, create buzz surrounding your services or products and attract new customers. Continue reading “Advertise with Newsday Daily Deals”
Should Your Business be Using Tumblr?
For those who are new to social media, Tumblr is a free blog hosting forum that allows users to share anything from text, photos, quotes, music, audio files, videos and more. Although Tumblr was developed in 2007, it has seen a resurgence in popularity this year, with more than 4.5 billion unique posts published each day from over 30 million blogs.
This article will provide you with an overview of how Tumblr works, how it can help your business and how you can get started. Continue reading “Should Your Business be Using Tumblr?”
Spotlight on Advertising: Advertise on Golf Scorecards
Long Island businesses looking to target golfers and more affluent male audiences can advertise on golf scorecards. Bench Craft Company offers advertisements on scorecards that feature local businesses at courses throughout Long Island, including Millpond, Middle Island, Bergen Point, Pine Hills and Rock Hill. Businesses featured on these scorecards receive constant attention during the round of golf and also after the game, since these cards are usually taken back to the home or office for further review. Continue reading “Spotlight on Advertising: Advertise on Golf Scorecards”
Advertise with the B103 Weekend Special
Advertise with B103, playing Long Island’s Greatest Hits on 103.1 FM, this weekend for only $15 per spot. This opportunity is for this Saturday and Sunday only- no minimums required. Continue reading “Advertise with the B103 Weekend Special”
How to Monitor Facebook and Twitter Success
By now, most businesses have realized the importance of using the social media giants Facebook and Twitter to better market themselves and connect with their audiences. However, even if your business is actively using these social networks, you may not be getting the most out of your efforts. To truly measure ROI and effectiveness of your social media marketing, it’s essential for businesses to implement a monitoring program. By keeping track of your progress, it will be easier to see what is working for your business in regards to social media, and what needs to be changed. Continue reading “How to Monitor Facebook and Twitter Success”
Advertise with CBS Local Pages
While an average of 66% of Americans use the Internet to find local businesses, your organization could benefit from advertising online with CBS Local Pages. CBS delivers an online outlet for local businesses to create a strong presence online via the websites, search engines and mobile devices to drive awareness, interest and engagement in your organization. CBS Local Pages include business information, a message to your customers, reviews, photos, coupons, offers, maps, directions and more. Also, these pages are also very simple to build, track and update over time. Continue reading “Advertise with CBS Local Pages”
How Photo Sharing Sites Can Help Your Business
Photo sharing websites have taken the Web by storm by offering a new medium for individuals and businesses alike to share multimedia and develop their brand. When used properly, photo sharing can bring a human face and creativity to your organization. These sites also provide essential links back to your website or blog, building traffic and enhancing your search engine optimization. Best of all, photo sharing sites are completely free and don’t require a huge time commitment.
Continue reading “How Photo Sharing Sites Can Help Your Business”