Maintaining an active blog can establish your organization as a leader in your industry, change your website from an online brochure to an interactive hub of information and give your customers a way to engage with you. Because blogs are less formal than a company website, and more interactive, they provide a forum for businesses to provide useful information, rather than just company promotion, and build their reputation and credibility among customers. Continue reading “Should My Business Have a Blog?”
Digital Advertising Blog
Advertise Your Business on a Full-Size Map of Long Island with the Long Island Convention & Visitors Bureau
The Long Island Convention & Visitors Bureau is offering an exciting new marketing vehicle to get your message in front of thousands of consumers who will be looking for ideas and information on how to spend their leisure time, and money, on Long Island this summer. This advertising opportunity is perfect for getting your business’ message across visitors to and residents of Long Island. This year, 100,000 full-size Long Island maps will be distributed throughout Long Island, Manhattan, Westchester, Hudson Valley and Connecticut. Continue reading “Advertise Your Business on a Full-Size Map of Long Island with the Long Island Convention & Visitors Bureau”
Twitter Unveils Brand-New Design and Special Features for Businesses
On December 8, 2011, Twitter unleashed a brand-new design and several new features. Twitter is continuing to roll out these major updates for both Twitter.com and its mobile-friendly website. These huge changes are meant to make the social media giant more organized, user-friendly and able to provide more opportunities for businesses and brands to interact with their audiences. If you are unfamiliar with Twitter, please read our article, “Secrets to Twitter Marketing.” Continue reading “Twitter Unveils Brand-New Design and Special Features for Businesses”
Is Traditional Networking a Waste of Time in 2012?
With the value of social media networking and other Web tools, businesses should develop a multifaceted strategy that places greater emphasis on online networking and business development over traditional in-person networking and trade shows. Continue reading “Is Traditional Networking a Waste of Time in 2012?”
Advertise with Twitter
As Twitter continues to unveil a brand-new design and special features, there are more opportunities for businesses to benefit from this immensely popular microblogging site. Using the geography and selected interests of users, Twitter is able to target tweets, trends and profiles to an interested and relevant audience. The three advertising outlets on Twitter are Promoted Tweets, Promoted Trends and Promoted Accounts. Continue reading “Advertise with Twitter”
Get your Business on the Map by Advertising with “MapToons”
Long Island businesses may be interested advertising with Long Island’s most colorful, creative and informative cartoon maps. MapToons is offering ad placements in unique maps of Long Island areas that can direct residents, newcomers and visitors to your business. These foldable maps provide an overview of certain towns and include a directory listing of participating businesses. For example, the Patchogue map will be mailed directly to all Patchogue residences and businesses. This issue will be released in the spring and 22,000 maps will be distributed. Continue reading “Get your Business on the Map by Advertising with “MapToons””
Anatomy of a Mobile Website
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smart phones, businesses must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. Continue reading “Anatomy of a Mobile Website”
An In-Depth Look into Google AdWords
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and where you want them to appear. Through its various components and special features, Google AdWords allows you to better target potential customers and clients without wasting money in the process. Continue reading “An In-Depth Look into Google AdWords”
Advertise at the Movies
Long Island businesses looking to target local markets and movie-goers should consider advertising during previews in local movie theaters. Advertising at the movies can help your business reach an engaged, captive and targeted audience. By taking advantage of this opportunity, your organization’s ad can run during the previews for upcoming blockbuster films such as “The Hunger Games,” “Dr. Seuss’ The Lorax 3D,” “Titanic 3D” and many more. Also, your ad will not only run on the big screen, but in movie theater lobbies, online and on mobile devices as well. NCM Media Networks offers customized, affordable campaigns that can reach any budget and any area that your business is looking to target. Continue reading “Advertise at the Movies”
Advertise with the 2012 Long Island Travel Guide
Local hospitality services, retail stores, attractions or restaurants should look into advertising with the Long Island Convention & Visitors Bureau and Sports Commission’s (LICVB) 2012 Long Island Travel Guide. This annual publication, which will be released in February 2012, is a glossy, four-color publication that serves as the official guide to Long Island’s travel destinations and attractions. This publication attracts those visiting Long Island for vacations, getaway weekends, sporting events, destination weddings and more. Event planners and business executives also use this guide to plan leisure activities around their business events or conventions. The Long Island Travel Guide is divided into five sections: North Shore, South Shore, North Fork and South Fork, plus an island-wide overview of things to see and do on Long Island. Continue reading “Advertise with the 2012 Long Island Travel Guide”