Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Digital Advertising Blog
Spotlight on Advertising: FiOS Holiday Advertising
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising. Continue reading “Spotlight on Advertising: FiOS Holiday Advertising”
Google+ Opens its Doors to Businesses
After months of anticipation, Google has finally launched Google Plus Page for Business. Up until last week, Google+ has focused on connecting individual people. However, as of Monday, November 7, Google+ Pages are available worldwide for businesses, global brands, sports teams and celebrities. Continue reading “Google+ Opens its Doors to Businesses”
Spotlight on Advertising: DirecTV Advertising
DirecTV is a national satellite service provider and broadcaster. Since 1994, they have only been capable of selling national ads due to the nature of satellite broadcasting. However, they have now developed a new technology as part of their household-addressable platform that enables regional advertising. Continue reading “Spotlight on Advertising: DirecTV Advertising”
An Overview of Google Business Solutions – The First in a Series of Three Articles
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Continue reading “An Overview of Google Business Solutions – The First in a Series of Three Articles”
Advertise with Cablevision this Thanksgiving and Holiday Season
With the holiday season just around the corner, Cablevision is offering holiday greetings for your organization to celebrate with local viewers. These “tagable” spots are produced by Cablevision and are customized with your business’ logo and contact information. Continue reading “Advertise with Cablevision this Thanksgiving and Holiday Season”
Using Web and Social Media to Promote Your Event
Whether your business is planning to host a seminar, fundraiser, workshop or a Webinar, Web and social media outlets can serve as powerful and inexpensive tools to promote and market your upcoming event. Especially for those on a budget, Web and social networking sites can provide free publicity and visibility for your organization. When promoting an event, your goals should be to spread awareness, boost attendance and generate excitement. Continue reading “Using Web and Social Media to Promote Your Event”
Write Like You Mean It: 5 Ways to Use Better Grammar
It is obvious that, more often than not, we do not write the same way we talk. If we did, we would see how unintelligible we sound based on the amount of grammatical errors we make in our conversations. The words we use when we speak may be more suitable with our family and friends than with our clients or business associates. Continue reading “Write Like You Mean It: 5 Ways to Use Better Grammar”
Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book
The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. Continue reading “Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book”
Advertise this Fall with South Shore Parents Today
The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. Continue reading “Advertise this Fall with South Shore Parents Today”