Local hospitality services, retail stores, attractions or restaurants should look into advertising with the Long Island Convention & Visitors Bureau and Sports Commission’s (LICVB) 2012 Long Island Travel Guide. This annual publication, which will be released in February 2012, is a glossy, four-color publication that serves as the official guide to Long Island’s travel destinations and attractions. This publication attracts those visiting Long Island for vacations, getaway weekends, sporting events, destination weddings and more. Event planners and business executives also use this guide to plan leisure activities around their business events or conventions. The Long Island Travel Guide is divided into five sections: North Shore, South Shore, North Fork and South Fork, plus an island-wide overview of things to see and do on Long Island. Continue reading “Advertise with the 2012 Long Island Travel Guide”
Digital Advertising Blog
Flash vs YouTube: What to Use When Embedding Videos Into Your Website
Recently, Adobe Systems abandoned its development of making Flash accessible on mobile devices. Since no Apple device uses Flash, Web developers are debating whether or not to use Flash at all when embedding videos into websites, blogs and Web pages. Continue reading “Flash vs YouTube: What to Use When Embedding Videos Into Your Website”
Spotlight on Advertising: FiOS Holiday Advertising
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising. Continue reading “Spotlight on Advertising: FiOS Holiday Advertising”
Google+ Opens its Doors to Businesses
After months of anticipation, Google has finally launched Google Plus Page for Business. Up until last week, Google+ has focused on connecting individual people. However, as of Monday, November 7, Google+ Pages are available worldwide for businesses, global brands, sports teams and celebrities. Continue reading “Google+ Opens its Doors to Businesses”
Spotlight on Advertising: DirecTV Advertising
DirecTV is a national satellite service provider and broadcaster. Since 1994, they have only been capable of selling national ads due to the nature of satellite broadcasting. However, they have now developed a new technology as part of their household-addressable platform that enables regional advertising. Continue reading “Spotlight on Advertising: DirecTV Advertising”
An Overview of Google Business Solutions – The First in a Series of Three Articles
With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Continue reading “An Overview of Google Business Solutions – The First in a Series of Three Articles”
Advertise with Cablevision this Thanksgiving and Holiday Season
With the holiday season just around the corner, Cablevision is offering holiday greetings for your organization to celebrate with local viewers. These “tagable” spots are produced by Cablevision and are customized with your business’ logo and contact information. Continue reading “Advertise with Cablevision this Thanksgiving and Holiday Season”
Using Web and Social Media to Promote Your Event
Whether your business is planning to host a seminar, fundraiser, workshop or a Webinar, Web and social media outlets can serve as powerful and inexpensive tools to promote and market your upcoming event. Especially for those on a budget, Web and social networking sites can provide free publicity and visibility for your organization. When promoting an event, your goals should be to spread awareness, boost attendance and generate excitement. Continue reading “Using Web and Social Media to Promote Your Event”
Write Like You Mean It: 5 Ways to Use Better Grammar
It is obvious that, more often than not, we do not write the same way we talk. If we did, we would see how unintelligible we sound based on the amount of grammatical errors we make in our conversations. The words we use when we speak may be more suitable with our family and friends than with our clients or business associates. Continue reading “Write Like You Mean It: 5 Ways to Use Better Grammar”
Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book
The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. Continue reading “Reach East-End Holiday Shoppers with the Sag Harbor Express Annual Holiday Book”