Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet. Continue reading “What You Need to Know About the New Google My Business”
Digital Advertising Blog
It All Comes Down to Monday Night
The summer season is winding down and that can only mean one thing: IT’S FOOTBALL SEASON! This September, millions of Americans will be keeping a close eye on their favorite teams and fantasy players. While friends and families gather to watch the game, companies will be trying their best to fight for the attention of key viewers. Continue reading “It All Comes Down to Monday Night”
“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery
Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years. Continue reading ““The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery”
Advertising Spotlight: 2016 Summer Olympics
From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.” Continue reading “Advertising Spotlight: 2016 Summer Olympics”
What Mobile-First Marketing Means for Your Business
Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year. Continue reading “What Mobile-First Marketing Means for Your Business”
Instagram’s New Logo Shows Importance of Social Media Branding
In our evolving digital age, organizations must recognize the importance of online presence in marketing and reputation management. Even a seemingly simple branding change can have a significant impact on the public’s opinion of a product. Continue reading “Instagram’s New Logo Shows Importance of Social Media Branding”
Bringing Traffic to Your Website: On-page, On-site, and Off-site Optimization Strategies
These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site optimization strategies.
Don’t Miss Out on Advertising! Baseball Season Is in Full Swing
Order ads to be aired during this season’s Mets and Yankees games
*Act now for $360 per spot (island-wide) throughout the month of April! Continue reading “Don’t Miss Out on Advertising! Baseball Season Is in Full Swing”
Facebook Releases “Reactions”
As we noted back in January, the Facebook development team was experimenting with new variations on its “like” button, following the latter feature’s more than six-year success and exponential popularity. Now the social media giant has unveiled “Reactions,” a series of emoji to expand the options for responding to posts and statuses on the site. Continue reading “Facebook Releases “Reactions””
Millennial Consumers Value Convenience over “Tried-and-True”
Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the past decade. Many companies struggle to keep up with the rapidly changing market, so The Public Relations and Marketing Group is sharing some statistics that may help. Continue reading “Millennial Consumers Value Convenience over “Tried-and-True””