Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of its “like” button. “Reactions”, a limited new feature which allows users to express themselves with additional emoticons “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and business with an online presence. Continue reading “Facebook’s “Dislike” Option Will Hold Your Business More Accountable”
Digital Advertising Blog
NCAA Championship Week® and March Madness® Return to Cable
For the first time in history, the final will air on TBS
There’s no better time to advertise than during March Madness 2016. For the first time in tournament history, the game will air on basic cable, meaning your ads will be exposed to a wider audience than ever before! Continue reading “NCAA Championship Week® and March Madness® Return to Cable”
Five Tips for Survival in the Digital Marketing World in 2016
You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and, in a new and changing digital world, you can’t afford to act traditionally. As we head into 2016, companies are expected to seamlessly represent themselves and can benefit or fold from online reviews. Continue reading “Five Tips for Survival in the Digital Marketing World in 2016”
Best Marketing Strategies for the Holiday Season
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department stores. Social media and website shopping are becoming increasingly popular, but how can your business stand out amid the whirlwind frenzy of the holidays? Continue reading “Best Marketing Strategies for the Holiday Season”
Marketing and Communications: A Crucial Part of Brand Management
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit of a given brand’s communications team. When things go south, marketing professionals protect a brand’s reputation. So what is it that mar-com people know that companies don’t? Continue reading “Marketing and Communications: A Crucial Part of Brand Management”
7 Ways to Deal with an Unresponsive Client
By Angela Kambarian, President of Essential Communications (http://www.kambarian.com)
How do you deal with an unresponsive client? As you know, an overwhelming majority of account managers and directors encounter this problem, at least every now and then… Continue reading “7 Ways to Deal with an Unresponsive Client”
Advertising Spotlight: Rangers in the Playoffs
The New York Rangers are currently battling the Tampa Bay Lightning in the Eastern Conference Finals of the NHL Playoffs for the right to play for the Stanley Cup against the winner of the Western Conference. The New York area has been captivated by this series as the Rangers battle their way through the NHL’s best in order to make their second straight appearance in the Stanley Cup Finals. Cablevision is offering local businesses a way to be a part of the excitement with advertising spots during the Eastern Conference Finals. Continue reading “Advertising Spotlight: Rangers in the Playoffs”
Advertising Spotlight: Springtime Advertising Packages
The snow has begun to melt and springtime is now upon us. As the weather warms up, there are a few seasonal advertising packages available to help your business’s marketing efforts. News 12 Long Island and La Fiesta 98.5 FM are both offering distinctly different advertising opportunities to help you reach your target audience. Take advantage of these springtime advertising opportunities and enhance the marketing reach for your business. Continue reading “Advertising Spotlight: Springtime Advertising Packages”
Blogging Best Practices
By now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits. A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”
Should You Choose a Custom Website or Template Website?
When running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”