For the first time since winning the Stanley Cup in 1994, the New York Rangers are headed back to the Stanley Cup Finals. The Rangers defeated the Montreal Canadiens in six games to win the Eastern Conference Finals, and now await the winner of the Western Conference Finals between the Chicago Blackhawks and Los Angeles Kings. The Rangers are led by the likes of Vezina Trophy-winning goaltender Henrik Lundqvist and Martin St. Louis, last year’s leading point scorer in the NHL. These proven stars, with help from emerging leaders such as Derick Brassard, are close to taking the Rangers to the pinnacle of hockey. This opportunity does not come around often and will gather a large viewing audience in the New York area. Continue reading “New York Advertising Spotlight: Rangers in the Stanley Cup Finals”
Digital Advertising Blog
Advertising Spotlight: Advertise During the 2014 FIFA World Cup
June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS. Continue reading “Advertising Spotlight: Advertise During the 2014 FIFA World Cup”
Facebook Improves Advertising Options by Adding Behavior-Based Targeting
Facebook recently overhauled its advertising system, making it easier for advertisers to target specific audiences. When using Facebook Ads, advertisers will now see many different options in the “Audience” section, which can be used to narrow down the Facebook users who will be shown their advertisement. Most of these options, such as Location and Interests, were already available in Facebook’s old targeting system. However, Facebook has unveiled a Behaviors option, which offers advertisers the opportunity to improve campaigns directed at general or narrow target audiences. Behaviors are broken down into eight different categories, with each containing numerous subcategories.
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New York Advertising Spotlight: NHL Stanley Cup Playoffs
The end of the 2013-14 NHL regular season is almost upon us, which means that the Stanley Cup playoffs are coming soon. The New York Rangers have clinched a spot in the playoffs and are currently battling for position in the Eastern Conference and for home-ice advantage during the first round (conference quarterfinals). The Rangers, led by Vezina Trophy-winning goaltender Henrik Lundqvist, are looking to win the Stanley Cup for the first time since the 1993-94 season. The team full of veterans, including Rick Nash, Martin St. Louis, and Ryan McDonagh, will be entertaining to watch as they try to get the Rangers back to the top of the NHL. This excitement will attract a large audience in the Greater New York area when the playoffs start on April 16th. Continue reading “New York Advertising Spotlight: NHL Stanley Cup Playoffs”
New York Advertising Spotlight: NBA Playoffs
The 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference. The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience. Continue reading “New York Advertising Spotlight: NBA Playoffs”
The Better Method: Direct Mail or Email Marketing?
Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment? Continue reading “The Better Method: Direct Mail or Email Marketing?”
On or Off Site: Video Production for Every Business
Video advertising, such as television commercials, is one of the most effective ways to spread your business’ message to a wide audience. Most often, videos are spread through a business’ website, video sharing sites like YouTube, or on TV. Professional video production usually comes in two forms: on-site and off-site. This article will provide an overview of the differences between on-site and off-site video production, as well as the benefits and disadvantages of each. Continue reading “On or Off Site: Video Production for Every Business”
Advertising Spotlight: Yankees and Mets Baseball
Spring training is already underway, which means the 2014 Major League Baseball season is almost upon us. The New York Metropolitan area boasts two teams with fan bases among the league’s largest. The New York Yankees and New York Mets both have captivating story lines that are sure to attract millions of viewers throughout the season. The Yankees have a cast of newcomers who hope to get team captain Derek Jeter one last championship ring in his final season of play. The Mets hope rising homegrown stars, such as Zack Wheeler, will combine with established veterans, such as David Wright and Curtis Granderson, to get the team back into the postseason for the first time since 2006. The baseball season is a long one, which provides businesses with ample opportunity to reach large audiences with their advertisements. Continue reading “Advertising Spotlight: Yankees and Mets Baseball”
Advertising Spotlight: It’s March Madness!
As winter comes to an end, sports fans know that the NCAA Men’s Division I Basketball Championship, commonly known as March Madness, is approaching. Starting Tuesday, March 18, sixty-eight of the best college basketball teams from around the country will compete in a fast-paced single-elimination tournament for the chance to be crowned national champions. The buzz surrounding March Madness creates one of the biggest sporting spectacles of the year, garnering much attention from the media, fans, and many notable celebrities. Millions of viewers will be tuning in during the three-week tournament, which wraps up on Monday, April 7, giving businesses the opportunity to reach large audiences with their advertisements. Continue reading “Advertising Spotlight: It’s March Madness!”
Changes to Facebook Ads- Update
Starting in April 2014, Facebook will no longer support “Sponsored Stories” as a part of their Facebook Advertising options. Previously, sponsored stories were auto-created ads that leveraged users’ activity (connected to a brand) and displayed this activity to the users’ friends. Rather than showing in the right-hand column with the standard ads, sponsored stories were displayed within a user’s news feed. Now, the social context that was previously included with sponsored stories will be automatically included in all Facebook ads.
In addition to the standard Facebook display ads, advertisers will still be able to run “Page Post Ads/Boosted Posts”. Boosted posts expand the reach of a page’s posts (status updates, shared links, events, videos, questions, or offers) to reach a larger audience. These boosted posts can be done on a post-by-post basis for a single day or multiple days. Continue reading “Changes to Facebook Ads- Update”