Picture the scene: You’re driving home after a long day of work jamming out to your favorite song on your favorite radio station. When it’s over, you begin to hear an advertisement for a local business in your area, this one being the Long Island Game Farm. Weird, you were just thinking about where to take your kids this weekend.
This gives you an idea, “Hey! Why don’t I advertise my business on the radio?” Good idea! What better way to reach potential customers and clients in your local area than by utilizing your resident radio stations?
When it comes to advertising on the radio, there are certain actions one needs to take to get the most out of one’s ad.
How To Develop a Radio Ad
First, content is the most important aspect of a radio ad. Since there are no visuals, listeners need to be able to gain all the information within 30-60 seconds of audio. You want to keep your dialogue simple, clear, and concise. Developing a professional script and hiring a professional voice-over artist to record your message is highly encouraged. This way, the quality is of a good standard. The last thing people stuck in rush hour traffic want to hear is ruffling white noise and other obnoxious sounds coming out of their car speakers.
Next, your message should state the company name and purpose of the ad, whether it’s a special deal, discount, or general promotion, at the very beginning of the ad. In the event that a listener changes the station mid-advertisement, he or she will still hear the main purpose of your ad.
Lastly, timing is really of the essence. Try to schedule your ad during the rush hours of the day which are generally around 7a.m. to 9a.m. and 4p.m. to 6p.m. in most areas. This is when most people are listening to the radio.
Other forms of radio advertisement are in the form of digital radio outlets such as Pandora and Spotify. These audio ads can be accompanied by a photograph of your company’s logo, discount, or any other marketing graphic you would like to promote.
Radio advertising is a great way to reach a captive audience and make your company heard.
To listen to some samples of radio ads we have provided for our clients, please visit our website.
For more information please call us at 631-207-1057 or email us at johnzaher@theprmg.com.