The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs. Continue reading “Client Breakdown: The Types of Clients We Serve”
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Don’t Say Goodbye to Traditional Advertising
Direct Mail Still Crucial Component for Successful Marketing Strategy
Many businesses struggle when it comes to marketing decisions. Whether the brand is just starting out or looking to reinvent itself, business owners may ask themselves which kind of marketing approach will bring a higher return on investment, attract more sales, or gain greater brand exposure. As goals vary, there is no one answer. Businesses may choose between traditional marketing, digital marketing, or a mixture of both strategies. Continue reading “Don’t Say Goodbye to Traditional Advertising”
Advertising Spotlight – Telemundo and Univision
Telemundo and Univision are Spanish-language television networks that, combined, reach over 25 million viewers each week, and this number is growing every year. Within the past five years, Telemundo has seen rapid growth – it is on track to nearly double its net operating revenue since 2014. Continue reading “Advertising Spotlight – Telemundo and Univision”
Advertising Spotlight: 2018 MLB Season
With the 2018 Major League Baseball season opener Thursday, March 29 (less than two weeks away), now is the time to start putting together an ad to be featured during the Mets and/or Yankees games. Baseball is the American past time, and, with over 9 million viewers of the MLB Network in 2017, advertising during games is sure to bring attention to your business.
Altice USA (formerly Cablevision) and Fios are offering different advertising packages to fit the needs and budget of all New York companies.
Don’t “Pass Over” This Advertising Opportunity
Passover is just weeks away. Starting March 30, students and their families will be seeking family-oriented and educational opportunities during school break. The Jewish Press is an ideal media outlet for destinations or recreational facilities to advertise in leading up to the Passover holiday, in order to reach Jewish families. Continue reading “Don’t “Pass Over” This Advertising Opportunity”
What Is a Micro Moment, Anyway?
or, the Future of Mobile Marketing
The term “micro moment” has lately been passed around the net as an opportunity to snag potential clients at the time when they are researching something on their mobile devices. Micro-moments occur when people go to a smartphone or tablet to act on a need to learn, discover, watch, buy or do something. The ease of reaching into a pocket to answer almost any question has developed a new culture of “ask and ye shall receive”; in other words, consumers expect answers at a moment’s notice, and companies are expected to deliver crucial information immediately. Continue reading “What Is a Micro Moment, Anyway?”
How Will the Loss of Net Neutrality Affect Small Business?
Net neutrality, a measure imposed by the Obama administration, is the principle that internet service providers (ISPs) must treat all data on the internet the same, and not charge differently by user, content, platform, or application. Continue reading “How Will the Loss of Net Neutrality Affect Small Business?”
Facebook’s Feed Change & How It Affects Business
On January 11, Facebook CEO Mark Zuckerberg made an announcement that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions. Continue reading “Facebook’s Feed Change & How It Affects Business”
New Features in Google My Business
Earlier this winter, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Continue reading “New Features in Google My Business”
Marketing Your Restaurant During the Holiday Season
The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season. Continue reading “Marketing Your Restaurant During the Holiday Season”