Telemundo and Univision are Spanish-language television networks that, combined, reach over 25 million viewers each week, and this number is growing every year. Within the past five years, Telemundo has seen rapid growth – it is on track to nearly double its net operating revenue since 2014. Continue reading “Advertising Spotlight – Telemundo and Univision”

With the 2018 Major League Baseball season opener Thursday, March 29 (less than two weeks away), now is the time to start putting together an ad to be featured during the Mets and/or Yankees games. Baseball is the American past time, and, with over 9 million viewers of the MLB Network in 2017, advertising during games is sure to bring attention to your business.

Altice USA (formerly Cablevision) and Fios are offering different advertising packages to fit the needs and budget of all New York companies.

Continue reading “Advertising Spotlight: 2018 MLB Season”

Passover is just weeks away. Starting March 30, students and their families will be seeking family-oriented and educational opportunities during school break. The Jewish Press is an ideal media outlet for destinations or recreational facilities to advertise in leading up to the Passover holiday, in order to reach Jewish families. Continue reading “Don’t “Pass Over” This Advertising Opportunity”

or, the Future of Mobile Marketing

The term “micro moment” has lately been passed around the net as an opportunity to snag potential clients at the time when they are researching something on their mobile devices. Micro-moments occur when people go to a smartphone or tablet to act on a need to learn, discover, watch, buy or do something. The ease of reaching into a pocket to answer almost any question has developed a new culture of “ask and ye shall receive”; in other words, consumers expect answers at a moment’s notice, and companies are expected to deliver crucial information immediately. Continue reading “What Is a Micro Moment, Anyway?”