The 2024 presidential election was a defining moment for the role of the media in shaping voter behavior. As traditional outlets like cable news contend with declining relevance among younger demographics, new media platforms such as TikTok, Instagram, YouTube, and podcasts are stepping in to fill the void. These digital channels have proven especially effective at engaging younger voters, offering immediacy, relatability, and direct communication in ways that traditional media struggles to replicate. This trend, as discussed in a recent article from The Wall Street Journal, signals a shift in how campaigns engage the electorate.
Continue reading “The Tipping Point Year for New Media in Presidential Elections”

Earlier this week, Dr. Pepper overtook Pepsi as the second most popular soda brand in the U.S. According to data from the trade publication Beverage Digest, Dr. Pepper and Pepsi both had 8.3% of the market volume last year, with Dr. Pepper just slightly ahead.

Continue reading “How Dr. Pepper Overtook Pepsi as the Second Most Popular Soda Brand in the U.S.”

Now is the time to claim the advertising GOLD for your business with packages on cable & live streaming! The 2020 Olympics in Tokyo were the most watched games ever on digital platforms, with more than 28 billion views globally; peak viewership in the U.S. was over 33 million. The anticipation continues to build ahead of this year’s Paris Games — don’t miss this opportunity!

Continue reading “Take Advantage of Cable and Live Stream Advertising During This Year’s Olympic Games”

In 2024, e.l.f Beauty achieved $1 billion in annual sales. The popular makeup and skincare brand attributes this success to innovative campaign ideas, showcasing their commitment to prioritizing diversity, equity & inclusion to the beauty industry. 

Continue reading “E.l.f Beauty’s Innovative Campaigns Launch Annual Sales to $1 Billion”

Nielsen just revealed the 14 top streaming platforms. Would it surprise you to know that the third most popular platform is YouTube? It has a 9.6% share of TV usage, which is bigger than both NBC Universal and Paramount. Although this information may come as a shock, now it’s more important than ever to stop underestimating YouTube as an advertising tool.

Continue reading “How YouTube Benefits Your Advertising Campaigns”

At Digital Drive NY, our advertising strategies are deeply rooted in understanding and leveraging the most impactful content to reach our clients’ target audiences. Whether we are crafting campaigns for political candidates or commercial enterprises, our two primary focuses remain steadfast: news and sports.

Continue reading “Leveraging News and Sports in Modern Advertising: Insights from Digital Drive NY”

Looking for a new and innovative way to market your company?

One of the best ways to get your company name out there in the community is the Adopt A Highway program. It offers companies a great marketing and public relations opportunity.

Continue reading “Adopt a Highway”

Part 3 of a 3 part series

Now that you have learned why you should host a webinar and what you should consider when choosing a webinar platform, it is important to ensure you are taking effective steps in promoting your webinar. Continue reading “Part III: Promoting Your Webinar”

Google Advertising is a great way to promote your business and provide advertisements to target markets. Your ad will only be shown to those searching the internet for your products or services. You can choose to place your ads locally, nationally or globally, depending on your target audience and how many people you would like to reach. The best part is, you only pay when someone engages with your ad, by either visiting your website or calling your business. Continue reading “Promote Your Business with Google Ads”