In a recent news article, The Wall Street Journal declared Amazon as a new “Advertising Giant.” Just behind Google and Facebook, Amazon ranks third in the U.S. digital ad market. The company has continued to extend their business into an even larger variety of industries, and their ad business continues to grow as well. Amazon’s ad sales are expected to wildly increase in the next five years, about a $28.4 billion jump in revenue, according to a survey by Cowen & Co. Continue reading “Advertising on Amazon”
Tag: advertisement
Radio Advertising
Picture the scene: You’re driving home after a long day of work jamming out to your favorite song on your favorite radio station. When it’s over, you begin to hear an advertisement for a local business in your area, this one being the Long Island Game Farm. Weird, you were just thinking about where to take your kids this weekend. Continue reading “Radio Advertising”
Start the Summer With Outdoor Advertising
As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad. Continue reading “Start the Summer With Outdoor Advertising”
Derek Jeter’s 3,000th Hit – Newsday Special Section
Newsday is printing a special commemorative section to celebrate Derek Jeter’s 3,000th hit. This will be a full-circulation section – home delivery and newsstands, printed on bright white paper. Newsday is printing the section in advance so it will be published the day after the 3,000th hit. Continue reading “Derek Jeter’s 3,000th Hit – Newsday Special Section”