Digital Advertising Blog | Digital Drive

Don’t Say Goodbye to Traditional Advertising

Direct Mail Still Crucial Component for Successful Marketing Strategy

Many businesses struggle when it comes to marketing decisions. Whether the brand is just starting out or looking to reinvent itself, business owners may ask themselves which kind of marketing approach will bring a higher return on investment, attract more sales, or gain greater brand exposure. As goals vary, there is no one answer. Businesses may choose between traditional marketing, digital marketing, or a mixture of both strategies. Continue reading “Don’t Say Goodbye to Traditional Advertising”

Advertising Spotlight – Telemundo and Univision

Telemundo and Univision are Spanish-language television networks that, combined, reach over 25 million viewers each week, and this number is growing every year. Within the past five years, Telemundo has seen rapid growth – it is on track to nearly double its net operating revenue since 2014. Continue reading “Advertising Spotlight – Telemundo and Univision”

Advertising Spotlight: 2018 MLB Season

With the 2018 Major League Baseball season opener Thursday, March 29 (less than two weeks away), now is the time to start putting together an ad to be featured during the Mets and/or Yankees games. Baseball is the American past time, and, with over 9 million viewers of the MLB Network in 2017, advertising during games is sure to bring attention to your business.

Altice USA (formerly Cablevision) and Fios are offering different advertising packages to fit the needs and budget of all New York companies.

Continue reading “Advertising Spotlight: 2018 MLB Season”

Don’t “Pass Over” This Advertising Opportunity

Passover is just weeks away. Starting March 30, students and their families will be seeking family-oriented and educational opportunities during school break. The Jewish Press is an ideal media outlet for destinations or recreational facilities to advertise in leading up to the Passover holiday, in order to reach Jewish families. Continue reading “Don’t “Pass Over” This Advertising Opportunity”

What Is a Micro Moment, Anyway?

or, the Future of Mobile Marketing

The term “micro moment” has lately been passed around the net as an opportunity to snag potential clients at the time when they are researching something on their mobile devices. Micro-moments occur when people go to a smartphone or tablet to act on a need to learn, discover, watch, buy or do something. The ease of reaching into a pocket to answer almost any question has developed a new culture of “ask and ye shall receive”; in other words, consumers expect answers at a moment’s notice, and companies are expected to deliver crucial information immediately. Continue reading “What Is a Micro Moment, Anyway?”

How Will the Loss of Net Neutrality Affect Small Business?

Net neutrality, a measure imposed by the Obama administration, is the principle that internet service providers (ISPs) must treat all data on the internet the same, and not charge differently by user, content, platform, or application. Continue reading “How Will the Loss of Net Neutrality Affect Small Business?”

Marketing Your Restaurant During the Holiday Season

The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season. Continue reading “Marketing Your Restaurant During the Holiday Season”

Best Email Marketing Practices for Professionals

There are many ways to implement email marketing and myriad articles discussing the best plan of action. In an effort to save you time, we’ve compiled some tips on the best email marketing strategies. Continue reading “Best Email Marketing Practices for Professionals”

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