Picture the scene: You’re driving home after a long day of work jamming out to your favorite song on your favorite radio station. When it’s over, you begin to hear an advertisement for a local business in your area, this one being the Long Island Game Farm. Weird, you were just thinking about where to take your kids this weekend. Continue reading “Radio Advertising”
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Client Breakdown: The Types of Clients We Serve
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs. Continue reading “Client Breakdown: The Types of Clients We Serve”
Advertising Spotlight – Telemundo and Univision
Telemundo and Univision are Spanish-language television networks that, combined, reach over 25 million viewers each week, and this number is growing every year. Within the past five years, Telemundo has seen rapid growth – it is on track to nearly double its net operating revenue since 2014. Continue reading “Advertising Spotlight – Telemundo and Univision”
Advertising Spotlight: 2018 MLB Season
With the 2018 Major League Baseball season opener Thursday, March 29 (less than two weeks away), now is the time to start putting together an ad to be featured during the Mets and/or Yankees games. Baseball is the American past time, and, with over 9 million viewers of the MLB Network in 2017, advertising during games is sure to bring attention to your business.
Altice USA (formerly Cablevision) and Fios are offering different advertising packages to fit the needs and budget of all New York companies.
Don’t “Pass Over” This Advertising Opportunity
Passover is just weeks away. Starting March 30, students and their families will be seeking family-oriented and educational opportunities during school break. The Jewish Press is an ideal media outlet for destinations or recreational facilities to advertise in leading up to the Passover holiday, in order to reach Jewish families. Continue reading “Don’t “Pass Over” This Advertising Opportunity”
What Is a Micro Moment, Anyway?
or, the Future of Mobile Marketing
The term “micro moment” has lately been passed around the net as an opportunity to snag potential clients at the time when they are researching something on their mobile devices. Micro-moments occur when people go to a smartphone or tablet to act on a need to learn, discover, watch, buy or do something. The ease of reaching into a pocket to answer almost any question has developed a new culture of “ask and ye shall receive”; in other words, consumers expect answers at a moment’s notice, and companies are expected to deliver crucial information immediately. Continue reading “What Is a Micro Moment, Anyway?”
7 Ways to Deal with an Unresponsive Client
By Angela Kambarian, President of Essential Communications (http://www.kambarian.com)
How do you deal with an unresponsive client? As you know, an overwhelming majority of account managers and directors encounter this problem, at least every now and then… Continue reading “7 Ways to Deal with an Unresponsive Client”
Quality, Transparency, and Honesty: A Look at Google’s Penguin 2.0
In May, Google rolled out its newest search engine update, the infamous Penguin 2.0. Since 2011, Google has released several algorithm updates known as Google Panda and Google Penguin to ensure that the highest quality websites are ranked highest in Google’s search engine, and spammers are penalized. Continuing this trend, the goal of Penguin 2.0 has been to optimize the Google experience for searchers and ensure honesty and transparency in Search Engine Optimization.
Continue reading “Quality, Transparency, and Honesty: A Look at Google’s Penguin 2.0”
A Quick Overview of Facebook Graph Search
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers. Continue reading “A Quick Overview of Facebook Graph Search”
An In-Depth Look into Google AdWords
Google AdWords is so unique and beloved by marketers because it gives businesses the ability to advertise to an audience that is already interested in the products or services they offer. Using Google AdWords, you are put in complete control of how much you want to spend, when you want your ads to appear and where you want them to appear. Through its various components and special features, Google AdWords allows you to better target potential customers and clients without wasting money in the process. Continue reading “An In-Depth Look into Google AdWords”