Over the past month, businesses and schools have experienced a major change in their work environments. Now, employees and students are connecting online through Zoom, the popular video conferencing platform. Taking these calls at home also places the pressure of finding a clean, at-home space to chat in! In order to solve this issue, there is a feature which remote workers can use to make working with colleagues more fun: Zoom Backgrounds. Continue reading “Everything You Should Know About Zoom Backgrounds”
Digital Advertising Blog
Part III: Promoting Your Webinar
Part 3 of a 3 part series
Now that you have learned why you should host a webinar and what you should consider when choosing a webinar platform, it is important to ensure you are taking effective steps in promoting your webinar. Continue reading “Part III: Promoting Your Webinar”
Part II: Choosing a Webinar Platform
Part 2 of a 3 part series
Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your business and walk you through a step-by-step process on preparing and hosting a webinar. Continue reading “Part II: Choosing a Webinar Platform”
Part I: Why Host a Webinar? 4 Benefits to Consider
Part 1 of a 3 part series
Webinars make connecting with your audience easier. Presenters can use video, audio and screen sharing to market products and services to viewers anywhere. Begin building personal connections, engagement, and trust by inviting attendees to a webinar and engaging them through question-and-answer sessions, live polls and more. If you are considering new ways to build your business and attract new customers, here are 4 benefits to consider. Continue reading “Part I: Why Host a Webinar? 4 Benefits to Consider”
Promote Your Business with Google Ads
Google Advertising is a great way to promote your business and provide advertisements to target markets. Your ad will only be shown to those searching the internet for your products or services. You can choose to place your ads locally, nationally or globally, depending on your target audience and how many people you would like to reach. The best part is, you only pay when someone engages with your ad, by either visiting your website or calling your business. Continue reading “Promote Your Business with Google Ads”
Which Social Media Should I Put My Efforts into for My Business?
Due to issues with privacy and security, Google+ is shutting down in April of 2019.
On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent. Continue reading “Which Social Media Should I Put My Efforts into for My Business?”
Advertising on Amazon
In a recent news article, The Wall Street Journal declared Amazon as a new “Advertising Giant.” Just behind Google and Facebook, Amazon ranks third in the U.S. digital ad market. The company has continued to extend their business into an even larger variety of industries, and their ad business continues to grow as well. Amazon’s ad sales are expected to wildly increase in the next five years, about a $28.4 billion jump in revenue, according to a survey by Cowen & Co. Continue reading “Advertising on Amazon”
YouTube’s Popularity Can Help Your Business
YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram. Continue reading “YouTube’s Popularity Can Help Your Business”
Radio Advertising
Picture the scene: You’re driving home after a long day of work jamming out to your favorite song on your favorite radio station. When it’s over, you begin to hear an advertisement for a local business in your area, this one being the Long Island Game Farm. Weird, you were just thinking about where to take your kids this weekend. Continue reading “Radio Advertising”
Client Breakdown: The Types of Clients We Serve
The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs. Continue reading “Client Breakdown: The Types of Clients We Serve”